I chose the product line of an Eco Friendly Tire for Trelleborg Sealing Solutions.

Describe how you will position the product and who your competitors are. What words

do you want the consumer to associate with your product? What is the image of the

product? How does this compare to the competition? Use your perceptual map to explain

your strategy and reference it here.

Explain how you have positioned the product based on benefits or attributes (See p. 108

in your text for the different types).

a perceptual map of your new product and the competitors using your positioning

strategy. See the example below.

Creative Message

Describe what message you will send with your marketing communications. State which

of the creative advertising styles you will use and why.