Question
I chose the product line of an Eco Friendly Tire for Trelleborg Sealing Solutions. Describe how you will position the product and who your competitors
I chose the product line of an Eco Friendly Tire for Trelleborg Sealing Solutions.
Describe how you will position the product and who your competitors are. What words
do you want the consumer to associate with your product? What is the image of the
product? How does this compare to the competition? Use your perceptual map to explain
your strategy and reference it here.
Explain how you have positioned the product based on benefits or attributes (See p. 108
in your text for the different types).
a perceptual map of your new product and the competitors using your positioning
strategy. See the example below.
Creative Message
Describe what message you will send with your marketing communications. State which
of the creative advertising styles you will use and why.
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