Toy manufacturer Lego, recently released a new product line "Lego Friends" after receiving criticism about a lack of female representation in the Lego world. Lego released a campaign launching "Lego Friends" which emphasised and featured more female characters. The campaign shows female characters carrying out domestic jobs such as baking, hairdressing and being nurses, whereas the male characters had jobs such as doctors, policemen and adventurers. Further, the campaign featured a colour palette of pink, red and purple for the female characters, and gold, black and grey for the male characters. 

Using your knowledge of segmentation critically analyse lego's actions.