I. Description: provide overview of the company and the product with brief relevant history, its mission Statement and Vision Statement. What is the organizational structure?

II. Situational Analysis: Discuss the company's current financial situation and its post-pandemic outlook. This information may be found in the company's annual report, usually accessible through its website. Provide an Environmental analysis and SWOT analysis that demonstrate an understanding of the company and factors that impact it. This must incorporate research and not rely on your opinion.

III. Segmentation - Determine the market segmentation employed by the company using the segmentation variables discussed in the textbook. Provide rationale (evidence) for your assertions.

IV. Targeting - Identify and select the target audiences that are sought by the company. For example, if the brand uses geographic segmentation, what regions of the company does it operate in and what differences exist between segments? What are the size, growth rate, and relevant trends in each segment? What are the evolving needs and satisfactions being sought by the target market. What are the evolving needs and satisfactions being sought by target markets? What benefits does the brand offer to each segment? Provide a comprehensive picture of all segments.

V. Positioning - What is the company's positioning within the industry it operates? Provide a positioning map depicting the company and its competitors on the most relevant dimensions. What positioning statements are currently used to communicate the company's positioning? Is this positioning communicated in other ways (spokesmodels, characters, etc)?