I did an elevator pitch for an app for Walmart that makes customers shopping experience easier. The app is supposed to give customers personalized suggestions, help finding items in the store, and price checks.

What I know about the consumer segment so far is that it is for busy individuals/families that want convenience and the best prices on items from target.

The pitch was a success. Now Im developing the BMC slide deck that will be reviewed by a former project manager.

Answer key business model questions about the customer:

A. How will you charge your customers? What is your revenue model?

B. How much will you charge your customers? Can you calculate your revenues for the next month, quarter, and year?

C. What key activities do you need to engage in to deliver your value proposition?}