I do not know how to match and explain, please help me. The information are in the below paragraph and the picture (link).

(Do not have incomplete data, all data are given out)

Financial characteristics of companies vary for many reasons. The two most prominent drivers are industry economics and firm strategy.

Each industry has a financial norm around which companies within the industry tend to operate. An airline, for example, would naturally be expected to have a high proportion of fixed assets (airplanes), while a consulting firm would not. A steel manufacturer would be expected to have a lower gross margin than a pharmaceutical manufacturer because commodities such as steel are subject to string price competition, while highly differentiated products like patented drugs enjoy much more pricing freedom. Because of each industry's unique economic features, average financial statements will vary from one industry to the next.

Similarly, companies within industries have different financial characteristics, in part of the diverse strategies that can be employed. Executives choose strategies that will position their company favorably in the competitive jockeying within an industry. Strategies typically entail making important choices in how a product is made (e.g. capital intensive versus labor intensive), how it is marketed (e.g., direct sales versus the use of distributors), and how the company is finances (e.g., the use of debt or equity). Strategies among companies in the same industry can differ dramatically. Different strategies can produce striking differences in financial results for firms in the same industry.

The following paragraphs describe pairs of participants in a number of different industries. Their strategies and market niches provide clues as to the financial condition and performance that one would expect of them. The companies' common-sized financial statements and operating data are presented in a standardized format in the picture. Match the financial data with the company descriptions and explain the differences in financial results across industries.

1 mark for each correctly identified company and 2 marks for explaination by 2 financial ratios or financial statements' items that are different for a pair of firms from the same industry

E.g., let us know why you believe that these 2 financial ratios which you selected, match with the paragraphs on companyO andP in theRetail industry.

Pharmaceuticals

Companies K and L manufacture and market pharmaceuticals. One firm is a diversified company that sells both human pharmaceuticals as well as health products for animals. This company's strategy is to stay ahead of the competition by investing in the discovery and development of new and innovative drugs.

The other company focuses on generic pharmaceuticals and medical devices. Most of this company's growth has been inorganicthe growth strategy has been to engage in highly leveraged acquisitions, and it has participated in more than 100 during the past eight years. The goal of acquiring new businesses is to enhance the value of the proven drugs in the company's portfolio rather than gamble on discoveries of new drugs for the future.

Picture link:

https://ibb.co/wp0FfRW

https://ibb.co/dLsgpPN

https://ibb.co/m8Nt3DN

Retail

Companies O and P are retailers. One is a leading e-commerce company that sells a broad range of products, including media (books, music, and videos) and electronics, which together account for 92% of revenues. One-third of revenues are international and 20% of sales come from third-party sellers (i.e., sellers who transact through the company's website to sell their own products rather than those owned by thecompany). A growing portion of operating profit comes from the company's cloud-computing business. With its desire to focus on customer satisfaction, this company has invested considerably in improving its online technologies.

The other company is a leading retailer in apparel and fashion accessories for men, women, and children. The company sells mostly through its upscale brick-and-mortar department stores.

Picture link:

https://ibb.co/0D9WmfY

https://ibb.co/c3kJN3T

https://ibb.co/NmvjHVc