I don't know how to solve this question, I need your help.

Essay title: Define and explain the factors that distinguish between long and short-run pricing decisions. Describe the cost-plus pricing methodology and contrast cost-plus pricing to the market penetration pricing approach, explaining the benefits and limitations of both approaches. Understanding 'Pricing and Profitability' is a key aim of the IDMAOOl Management Accounting syllabus. Pricing approaches are a cornerstone to understanding profitability in the context of management accounting techniques. The topic is well covered in standard intermediate management accounting texts and there is a plethora of articles on the subject in academic, professional and business journals and internet sites. Students will find little difficulty in sourcing three or four relevant articles on the topic to supplement material from their standard texts. Students should avoid sites that offer 'standard answers' to the question the use of such sites will gain the student no credit. Reading Material: (Note, this list is not exhaustive). Drury; Management and Cost Accounting [7th edition or later] Drury; Management Accounting for Business [4th edition] McLaney and Atrill; Accounting an Introduction [6th edition] CIMA and ACCA member and student journals Other university and business internet sites (taking care to avoid 'marginal' sites) As a guide, accessing three or four sources in addition to the standard texts should prove sufficient for this essay