I. Executive Summary II. Company Description III. Strategic Plan and Focus A. Mission/Vision B. Goals C. Core Competency III. Market Analysis A. SWOT Analysis B. Industry Analysis C. Competitor Analysis D. Market Trends D. Customer Analysis/Target Market IV. Operating Plan A. Physical Location B. Building Requirements C. Products and Services D. Recordkeeping Plan V. Management Plan A. Business Structure B. Staffing Requirements C. Management Roles and Responsibilities D. Compensation E. Training and Development Needs VI. Marketing Strategies A. Pricing Strategy B. Publicity Strategy VII. Extraorganizational Relationships A. Community Partnerships B. Government Agencies Involved VII. Financials A. Projected growth/profitability B. Sources of Income C. Projected Budget