I. EXECUTIVE SUMMARY

Vision:

At the Lazos Barbershop, our vision is to become the ultimate destination for those seeking high-class grooming experiences. We aim to redefine the traditional barber shop concept by combining luxury, precision, and personalization, and passion into every service we provide

Tactics:

• Detailed plans
• Serious customer care
• Safety and work standards more than met
• High quality, and an intense hiring process
• Company products
• Consequential policies, and procedures
• Employee care
• Environment safety and protection
• Data base holding company numbers
• 2 million first milestone
• Steps: Put everything into the company, aiming to wo

Proposal

Giving 15 million total into this company

Investors receiving capital gain (stock) 25%

Bankers need to know:

• Everything is getting put into this company
• The Team of LAZOS BARBERSHOP are experienced from prior employments
• The purpose to reach the highest quality of groomership, along with an unforgettable experience with our services

II. BUSINESS DESCRIPTION

The Lazos Barbershop is unique like any other barbershop or salon. Not only do we have the highest class of haircutting, but we also provide compliments, such as food and drinks, tv, music, hot towel service, straight edge shave (neck hair). It's all about the client.

Currently in the industry, it's been highly dominated by other companies (sports clips, great clips, etc) . It's meant for a quick and simple haircut. Along with local shops that become a part of the culture. In the past a lot of shops, especially the big brands, had harmful haircuts. Harmful because they often cut the client or mess the clients hair up.

We have multiple sets of high quality clippers, razors, trimmers, shave cream, barber chairs, mirrors, capes. Food and drink compliments. Bringing our client into specific rooms that are equipped with sinks, mirrors, lights, hairs etc. Because we love our barbers so much we let them choose between the highest quality of equipment, and as they know their barberology they can use their own personal equipment. It's all about style.

1. Market Research and Analysis
   1. Target Market: The target market for the LAZOS Barbershop are individuals within a ten mile radius of each individual location. LAZOS is primarily going to be located in urban and suburban areas to target large amounts of potential customers in the ten mile radius. The targeted age range is from 18 to 65 and both men and women who desire high-quality haircuts and hair care services.
   2. Market Size: The primary size of the LAZOS Barbershops market varies on location. The initial size for the barbershops first location would be in Queens, New York. With this location, a very densely populated urban area, and our target age of 18-65 with an income between $60,000 to $100,000 (Queens has about 240,556 people who fall in this demographic), LAZOS Barbershop has a market size of about 2.5 thousand potential customers in the ten mile radius. When given the opportunity to expand the business, the plan is to expand into multiple urban and suburban areas. Each falling in the range of 50,000 to 200,000 potential customers.

LAZOS Barbershop will also have a secondary target market for a more exclusive haircut called The LAZOS Premium. This will have no ten mile radius but offer in-house hair cuts to the upper class. Due to the exclusivity and increase area the market will be at 1 million potential customers.

1. Initial and potential market share:
   1. Year 1: During year one of operations, we aim for a 3% market share in Queens. We would be serving an estimated 7,216 customers. The exclusive cut will be at .003%. Estimated 300 customers.
   2. Year 2: Our goal is to double our share to 6%. About 14,432 customers. The exclusive will be .006% with 600 customers.
   3. Year 3: We plan to have a market share of 10%. About 24,055 customers. The exclusi
2. Current Competition and Future Potential Competitors: New York City is home to 717 different barber shops and 663 salons serving the community. These include shops such as: Prosper Barbershop, Jose Ismael Barbershop, Chapin Barber Shop, Cuts & Cloth, Madison Reed Hair Color Bar, Moxie Salon and Beauty Bar, Shampoo Avenue B, and Honeybliss Salon. Not only are there current competitors that will be competing with us but there may be future potential shops as well. However, with our commitment to high-quality haircuts and hair care services, no one will be able to match our service.
3. Market Trends:
   1. There has been an increased want for healthier hair.
   2. An increase in the use of Eco-friendly products.
   3. Personalized haircuts tailored to their unique look.
   4. Vintage styles, such as the mullet, have been making a comeback.
   5. Embracing natural hair texture and curls.
   6. Virtual hair appointments to discuss desired style.
   7. An increase in health protocols have started since the COVID-19 pandemic.
   8. Online bookings increased in popularity to avoid waiting on line.
4. Marketing Plan:
5. Strategy: Our strategy for market the LAZOS Barbershop is to use a blend of both inbound and outbound marketing techniques to maximize our reach and engagement with potential customers.
   1. Inbound Marketing: The focus with this technique of marketing is to create valuable content for our customers. This content will not only be engaging but also educational on our customers' hair. This content will be in the forms of blog posts, videos, and social media posts. The content will vary from being informational posts about how to properly take care of hair while at home, tutorials on how to style hair to get the best desired look, and highlights of the work that LAZOS Barbershop has completed. By offering this kind of content, we hope to form a trusting relationship and attract them to purchase our services and products. Our Search Engine Optimization efforts will ensure and solidify our ranking on the internet when customers use keywords in their searches.
   2. Outbound Marketing: In unison with our inbound marketing strategy, we will use more traditional marketing strategies such as flyers and posters with modern and trendy styles. These will have QR codes for easy access to our informational content online. We will also use local TV commercials to highlight our skills and push for high quality haircuts and hair care.
   3. Sales Forecast for Number of Units Sold By Month:
   4. Pricing by Product Line:
      1. Services
      2. Products
   5. Modes of Advertising:
      1. Initial: Our initial mode for advertising is through our inbound marketing efforts. We will be actively engaging our audience with our content and inspiring them to come to our barbershop and buy our products and services. This will include blog posts, video content, and social media posts to highlight all need-to-knows and high quality services of LAZOS Barbershop.
      2. Projected: LAZOS will not stop the use of inbound marketing when we come to our projected mode of advertising. Instead we will use outbound marketing in tandem with it. This will include traditional techniques such as commercials, flyers, and newspaper advertisements.
6. Year 1: Along with our 3% share of the market desiring haircuts, we expect to sell about 25% of our inventory a month to 15% of our customers.
7. Year 2: With constant push from our inbound marketing team, we expect a 33% increase in demand for our non haircut products. We will then be selling 33% of our inventory to 25% of our customers.
8. Year 3: With a well established marketing team our products sold per month will increase slightly every month.
9. Adult Haircuts- $50
10. Children Haircuts- $25
11. Beard Trim and Line Ups- $20
12. Shampoo and Conditioner- $15
13. Hair Styling Wax/Gel- $15
14. Beard Oils- $10
15. Beard Combs- $5
16. Aftershave- $10
17. Safety Razors- $25
18. Razor Packs- $5
19. Shaving Creams- $5
20. Hairbrushes- $5
21. Grooming Kit- $50

Description of Merchandising and Promotional Activities: In addition to marketing strategies, we will offer promotional activities, such as free grooming kits to our 50th customer of the day. Other promotionals that will be incorporated are loyalty programs that encourage the rise in retention rate. These will provide us with referrals to other repeat customers, and forming customer relationships. We will also make content for our social media teams that highlight our products and services outside of our shop. One example is on a college campus. This will help promote our shop and increase our market to the college communities.

Details are to be provided for the various Sources of Revenue both in the narrative

section as well as in the pro forma calculations of units and price.

Assumptions are the primary components of the narrative.

Expenses are also described in both sections; everything from operating expenses,

capital expenses, cost of doing business, costs of goods sold, fixed expenses and

variable expenses.

A.) Explanation of Assumptions:

These are detailed explanations of projections which are justified by a rational

summation of available facts or conclusions.

B.) Spread Sheets for All Financial Forecasts:

o Forecast for each Revenue Source by Month for 3 Years Based on the sales

forecasts and pricing schedules provided in the Marketing Section

o Detailed Line-Item Description of Budgetary items (Budget Report)

o Schedule for Loan Repayment of Principal and Interest and/ or Payments to

Investors

o Pro-forma Statements for 3 years for the following:

- Balance Sheets

- Income Statements

- Cash Flow Analysis

- Break-even Analysis