I finally decided to buy a pair of$$ Uggs, but when I got around to shopping for my$$ Uggs, the style that I wanted was sold out. The scarcity factor is a strategy by$$ Ugg's parent Deckers Outdoor that is one of the big reasons behind the$$ brand's success. Deckers tightly controls distribution to ensure that supply does not outstrip demand. If Deckers ever opened up the supply of Uggs to meet$$ demand, sales would shoot up like a$$ rocket, but$$ they'd come back down just as fast.

$$Source: Fortune$,$ June$5,2008$

Explain why Deckers intentionally restricts the quantity of Uggs that the firm sells.Deckers intentionally restricts the quantity of Uggs that it sells to$\_\_\_\_\_\_\_.$

A$.$

eliminate markup

B$.$

encourage competition

C$.$

differentiate its product

D$.$

lower fixed costs