I have an assignment which is called Primary and Secondary Audience where I will attached you my final research based report can you please go through and answer the following question ?

1. Please conduct a search on the terms primary audience and secondary audience. List two sources you found and how they defined these two terms.

2. For your research-based report, who is the primary audience? Who is the secondary audience?

3. Does the secondary audience impact how you write the report? Please explain why or why not.

To: John Doe, CEO of ABC Corporation From: Neha Kunwar, Student UMGC Date: June 27, 2023 Subject: Request to research and present on the Impact of Social Media on Employee Productivity Summary This memo is to request permission to conduct research and a presentation on the potential impacts of social media on employees' productivity. By conducting research and analysis, it aims to provide a comprehensive report on the potential solutions for organizations to optimize their use of social media in the workplace. Aside from that, it will give a clear picture of the significant drawbacks of social media for employee's productivity and work performance. This research will address probable issues and solutions circling social media and its impacts on employee productivity. What the problem is and why it needs to be investigated Recent years have seen a sharp increase in the use of social media among employees, both during and after their working hours. Research has revealed that a significant number of millennials are accessing their social media profiles throughout the course of their workday. As a result, this has caused a decrease in their motivation levels and a reduction in their overall productivity. This issue is particularly important for ABC Corporation, as it is keen to promote a culture that provides its employees with an optimal environment to maximize their performance and satisfaction in their work. The use of social media in the workplace has become a challenging issue for several organizations, and it is essential to identify ways in which social media use can be successfully optimized without compromising employee productivity. Researching and analyzing the effects of social media in the workplace will help to address this issue and provide possible solutions so that organizations can make use of social media for the purposes of employee engagement, communication, and productivity. Secondary research you will conduct To obtain comprehensive and accurate data supporting the primary research on the effect of social media in the workplace, I shall carry out our secondary research by using pertinent sources available from the UMGC library to further strengthen and conduct the research with the utmost relevance and reliability. The secondary research can influence the primary research in terms of having a more clear picture of the problem, answering specific questions, and examining different hypotheses that will provide insights into the impact of social media on employee productivity. The secondary research includes accumulating information from a variety of significant websites, books, journals, and other professional sources that provide deeper understanding and insights into the current use of social media by employees and its effect on their productivity and the organization itself. Benefits of your research and your report's recommendations The benefits of my research and my report's recommendations include allowing ABC Corporation to make more effective use of social media as a tool to maximize employee productivity and performance, Further, the recommendations provided will help the organization identify potential drawbacks that arise from the current use of networks such as Twitter, Instagram, and LinkedIn, and guide the organization to mitigate or overcome such obstacles. Additionally, my report will focus on providing strategies to successfully manage an organization's use of social media while improving overall efficiency regarding employee productivity Through the research and recommendations, ABC Corporation will gain insight into how to create a socially agile business culture with specific guidelines and approaches that promote successful utilization of social media. In this manner, ABC Corporation will be provided with the opportunity to enhance employee engagement and utilization of social media throughout the company. My research and report will also include methods ABC Corporation can implement to encourage a balanced approach to social media use that is mindful of productivity and employee wellbeing. Conclusion In conclusion, the research and report on the impact of social media on employee productivity will be invaluable for ABC Corporation. It will provide the organization with a thorough understanding of the challenges and opportunities associated with social media use in the workplace. By conducting comprehensive secondary research, we will gather valuable insights into the effects of social media on employee motivation and productivity. The resulting report will offer practical recommendations and best practices for ABC Corporation to optimize the use of social media in a way that enhances employee engagement, communication, and overall performance. These recommendations will help the organization strike a balance between leveraging the benefits of social media platforms and mitigating any potential drawbacks. Additionally, the report will shed light on guidelines for social media usage during work hours, strategies for promoting responsible behavior, and the implementation of policies that support productivity while encouraging employee satisfaction. It will also explore the effective utilization of social media platforms for internal communication, knowledge sharing, and collaboration within the organization. By granting permission for this research and presentation, ABC Corporation will gain a competitive advantage in navigating the complexities of social media in the workplace. The findings and recommendations will enable the organization to foster a positive and productive work environment, where social media can be harnessed as a powerful tool for employee engagement and organizational success, I kindly request approval to proceed with this research and presentation to provide ABC Corporation with a comprehensive report that will inform and guide its approach to social media utilization in the workplace