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I have an idea for tummy control, compression yoga/workout leggings. However need assistance with the framing the marketing plan, thank you! What is the problem/need

I have an idea for tummy control, compression yoga/workout leggings. However need assistance with the framing the marketing plan, thank you!

  1. What is the problem/need the product/service solves or addresses?
  2. Who is the customer, in demographic terms?
  3. What is the customer's psychographic?
  4. Where is the customer located -- what is the geography?
  5. Consider the 5 Ps --- product, place, promotion, price, people. You will need data on the marketing mix for all sections of the marketing plan.
  6. At least ten examples of solid data that proves your topic is viable for market planning
  7. How is your product or service innovative? What does it do that makes it innovative?

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