Question
I have been assigned this section of a group paper. The group case is over JetBlue. Here are the instructions: Use CASE 28, JETBLUE A
I have been assigned this section of a group paper. The group case is over JetBlue.
Here are the instructions:
Use CASE 28, JETBLUE
A formal, in-depth case analysis requires you to utilize the entire strategic-management process. Assume your group is a consulting team asked by Jet Blueto analyze its external/internal environment and make strategic recommendations. You will be required to make exhibits/matrices to support your analysis and recommendations. The case analysis must encompass 10-12 pages plus the exhibits/matrices, cover page, and reference page. The cover page must include the company name, your group name, and the date of submission.
The completed case must include:(Use these categories as headings in your paper. You can have sub-headings). USE and include your TEXTBOOK in all sections.
Here are the sections I am supposed to handle: (2 pages)
Introduction
oExecutive Summary
oVision Statement
Jetblue's vision based on case.
Your narrative assessing Jetblue's vision.
oMission Statement
Jetblue's mission based on case or website.
Your narrative assessing Jetblue's mission.
oCurrent Objectives
Jetblue's objectives based on case or website.
Your narrative assessing Jetblue's objectives.
oCurrent Strategies
Jetblue's strategies based on case or website.
Your narrative assessing Jetblue's strategies.
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