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I have completed a change readiness assessment for Woolworths Group (See below). This CRA is focused on if Woolworths was to introduce GenAi into their

I have completed a change readiness assessment for Woolworths Group (See below). This CRA is focused on if Woolworths was to introduce GenAi into their Everyday Rewards program to help customers address the cost-of-living pressure. Analyses the CRA, each departments responses, strengths and weaknesses and outline and structure a change management plan that utilizes ADKAR, Kotter's 8 steps and Lewin's change model. Please include any additional references.

Section 1 - Awareness and understanding of the change Marketing Finance Product
1. The purpose of using Generative AI to create tailored discounts is clear to me. Strongly Agree Agree Strongly Agree
2. I understand the role of Generative AI in analysing customer data to design special discounts. Strongly Agree Agree Strongly Agree
3. I understand the proposed benefits of using Generative AI in our discount design process. Strongly Agree Neutral Strongly Agree
4. I believe Generative AI will improve customer satisfaction through personalised discounts. Strongly Agree Neutral Strongly Agree
Section 2 - Perceived Benefits and Value
5. Generative AI will enable us to create more personalised and targeted rewards for our customers, increasing customer satisfaction rather than raising concerns about their private information. Somewhat disagree Neutral Neutral
6. Integrating Generative AI into our rewards program will give our company a competitive edge in the market by providing fit-for-purpose offers. Strongly Agree Neutral Strongly Agree
7. Using Generative AI in the rewards program will automate promotion design processes and make our operations more efficient. Somewhat disagree Agree Strongly Agree
8. The adoption of Generative AI in our rewards program is a valuable long-term investment for the organisation's growth and success. Neutral Somewhat disagree Strongly Agree
Section 3 - Skills and Competence
9. I am proficient in using prompt engineering to guide Generative AI to create personalised discounts for customers. Somewhat disagree Somewhat disagree Somewhat disagree
10. I am able to use data science and data analytic competencies creatively in employing Generative AI Somewhat disagree Somewhat disagree Somewhat disagree
11. I believe I can be proficient in using prompt engineering to guide Generative AI to create personalised discounts for customers. Agree Agree Agree
12. I will adopt a continuous learning mindset to perform my role eJectively and creatively applying new techniques for the transition to use Generative AI. Strongly Agree Agree Agree
13. I am competent in using my technical and conceptual skills to adapt to the use of Generative AI Agree Somewhat disagree Somewhat disagree
Section 4 - Support and Resources
14. I have access to the training, tools, and support needed to eJectively prepare for the upcoming changes. Somewhat disagree Somewhat disagree Somewhat disagree
15. I receive adequate support from my colleagues and managers to prepare for the upcoming transition Agree Neutral Strongly Agree
16. I have access to the tools and materials necessary to eJectively carry out my responsibilities during the change process Neutral Neutral Neutral
17. I have access to training and development options to adequately prepare myself for the transition. Somewhat disagree Somewhat disagree Somewhat disagree
18. I receive clear and eJective communication and guidance from leadership that prepares me to navigate the upcoming changes successfully. Strongly Agree Somewhat disagree Agree
Section 5 - Change Attitudes and Resistance
19. I receive acknowledgement and proactive communication from the leadership team regarding my concerns about changes within the organisation. Agree Disagree Agree
20. I agree the organisation has communicated changes eJectively, prior to the implementation to reduce resistance to change. Agree Disagree Agree
21. I am prepared to engage with the upcoming organisational change constructively. Strongly Agree Agree Strongly Agree
22. I am supportive of the organisation's change initiative. Strongly Agree Neutral Strongly Agree
23. I am able to leverage vendor expertise to create a positive change impact for the organisation. Agree Disagree Agree
Section 6 - Past Change Experience
24. This organisation spends an adequate amount of time embedding changes to ensure new ways of working are established and supported. Somewhat disagree Strongly disagree Agree
25. Past change initiatives, in general, have been successful in this organisation. Somewhat disagree Strongly disagree Agree

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