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I have completed a change readiness assessment for Woolworths Group (See below). This CRA is focused on if Woolworths was to introduce GenAi into their
I have completed a change readiness assessment for Woolworths Group (See below). This CRA is focused on if Woolworths was to introduce GenAi into their Everyday Rewards program to help customers address the cost-of-living pressure. Analyses the CRA, each departments responses, strengths and weaknesses and outline and structure a change management plan that utilizes ADKAR, Kotter's 8 steps and Lewin's change model. Please include any additional references.
Section 1 - Awareness and understanding of the change | Marketing | Finance | Product |
1. The purpose of using Generative AI to create tailored discounts is clear to me. | Strongly Agree | Agree | Strongly Agree |
2. I understand the role of Generative AI in analysing customer data to design special discounts. | Strongly Agree | Agree | Strongly Agree |
3. I understand the proposed benefits of using Generative AI in our discount design process. | Strongly Agree | Neutral | Strongly Agree |
4. I believe Generative AI will improve customer satisfaction through personalised discounts. | Strongly Agree | Neutral | Strongly Agree |
Section 2 - Perceived Benefits and Value | |||
5. Generative AI will enable us to create more personalised and targeted rewards for our customers, increasing customer satisfaction rather than raising concerns about their private information. | Somewhat disagree | Neutral | Neutral |
6. Integrating Generative AI into our rewards program will give our company a competitive edge in the market by providing fit-for-purpose offers. | Strongly Agree | Neutral | Strongly Agree |
7. Using Generative AI in the rewards program will automate promotion design processes and make our operations more efficient. | Somewhat disagree | Agree | Strongly Agree |
8. The adoption of Generative AI in our rewards program is a valuable long-term investment for the organisation's growth and success. | Neutral | Somewhat disagree | Strongly Agree |
Section 3 - Skills and Competence | |||
9. I am proficient in using prompt engineering to guide Generative AI to create personalised discounts for customers. | Somewhat disagree | Somewhat disagree | Somewhat disagree |
10. I am able to use data science and data analytic competencies creatively in employing Generative AI | Somewhat disagree | Somewhat disagree | Somewhat disagree |
11. I believe I can be proficient in using prompt engineering to guide Generative AI to create personalised discounts for customers. | Agree | Agree | Agree |
12. I will adopt a continuous learning mindset to perform my role eJectively and creatively applying new techniques for the transition to use Generative AI. | Strongly Agree | Agree | Agree |
13. I am competent in using my technical and conceptual skills to adapt to the use of Generative AI | Agree | Somewhat disagree | Somewhat disagree |
Section 4 - Support and Resources | |||
14. I have access to the training, tools, and support needed to eJectively prepare for the upcoming changes. | Somewhat disagree | Somewhat disagree | Somewhat disagree |
15. I receive adequate support from my colleagues and managers to prepare for the upcoming transition | Agree | Neutral | Strongly Agree |
16. I have access to the tools and materials necessary to eJectively carry out my responsibilities during the change process | Neutral | Neutral | Neutral |
17. I have access to training and development options to adequately prepare myself for the transition. | Somewhat disagree | Somewhat disagree | Somewhat disagree |
18. I receive clear and eJective communication and guidance from leadership that prepares me to navigate the upcoming changes successfully. | Strongly Agree | Somewhat disagree | Agree |
Section 5 - Change Attitudes and Resistance | |||
19. I receive acknowledgement and proactive communication from the leadership team regarding my concerns about changes within the organisation. | Agree | Disagree | Agree |
20. I agree the organisation has communicated changes eJectively, prior to the implementation to reduce resistance to change. | Agree | Disagree | Agree |
21. I am prepared to engage with the upcoming organisational change constructively. | Strongly Agree | Agree | Strongly Agree |
22. I am supportive of the organisation's change initiative. | Strongly Agree | Neutral | Strongly Agree |
23. I am able to leverage vendor expertise to create a positive change impact for the organisation. | Agree | Disagree | Agree |
Section 6 - Past Change Experience | |||
24. This organisation spends an adequate amount of time embedding changes to ensure new ways of working are established and supported. | Somewhat disagree | Strongly disagree | Agree |
25. Past change initiatives, in general, have been successful in this organisation. | Somewhat disagree | Strongly disagree | Agree |
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