I have my writing and 10 citations. this is an "Organizational Change" assignment on British Airways, please make sure all questions are answered from the rubric, and correlate the Citations to the writing. 3dit it how ever you need to .

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Rubric:

Introduction

Tell what the presentation is about, why this organization was chosen, and briefly discuss the change that will be discussed more in-depth.

Organization Description

Provide an overview of the organization itself. Keep this brief - .

Includes all of the following:

1) What is the org. does, how long it has been around, where it is located, and significant milestones or events in its history

2) The organization's financial situation (either current or for the time the change occurred)

3) The core people who work there, including numbers

Organization design

Describes the organizational structure of the company.

Employs the concepts we will cover in later weeks

Background

Sets the stage for the analysis by describing the broader environment in which the org exists. Describes the political, legal, cultural, or/and environmental environment.

Describes the industry and environment in which the organization operates, including recent trends and significant events

What is the Change?

Introduce the change that this company has undergone or announced.

Here is one example: Due to COVID-19 changes in work-from-home policies, the company had to sell assets such as offices. We discussed how this would impact the organizational culture and structure of the company.

The reader and listener need to understand what the change is about.

Necessary: The change should be significant enough to affect the organization.

Examples:

- New leadership

- New organizational structures (e.g., cutting employees)

- Remote work

Factors that Necessitated Change

• Factors that necessitated change (e.g., environmental changes like government regulations, competition, or consumer preferences).
• Here the previously applied strategic models will be of help.

Explain how the organization previously operated and why this was not working

For example, think of how new ways of doing business affect old ways, such as bookstores closing down with increased online competition

Analysis of environment

• In addition, each team should use one strategic model from previous courses such as SWOT, Porter's five forces, and PESTEL analysis to examine the political, legal, or/and environmental environment. Choose one tool, and justify why this is the best tool for the analysis of YOUR company and the company's problem.

Reactions to the change

• What reactions can you find to the change in the media. These can be from former/current employees, opinions, etc.

Results

• How the change was carried out, using course principles to describe the process Evaluation of the change. Was it successful? Unsuccessful? How do you know? (e.g., did the stock price fall/climb, did the organization expand to new places, etc.)

Recommendations

• Recommendations for future changes, including implementation advice.
• Here it is important to use specific interventions we discussed throughout the class.

Conclusion

• Provides a synthesis that 'ties it all in a bow', Ends presentation.

References

• Section of references

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My Writing:

Organizational Change at British Airways

The COVID-19 pandemic has profoundly impacted the global aviation industry, and British Airways has not been immune to the recession. As Clark et al. (2020) note, the airline industry has faced a sharp drop in demand for air travel and unprecedented challenges due to the pandemic. British Airways had to make significant organizational changes to stay afloat. One of the most significant changes British Airways has made is its business strategy. As Klassen and Rohleder (2021) suggest, the airline had to adapt quickly to new market conditions and develop a plan that would allow it to weather the impact of the pandemic. These include reducing labor, reducing costs, and adjusting the route network to reflect changing demand patterns.

To achieve this, British Airways has introduced various cost-cutting measures, including a voluntary redundancy scheme, cuts to managers' salaries, and the temporary furlough of all new staff. The airline also focuses on expanding its cargo business, which has seen demand surge due to the pandemic. As Yusuf and Uurluolu (2020) noted, launching a new program to encourage customers to rebook their flights for a later date rather than canceling altogether has been another strategy adopted by the airline.

Overall, British Airways' organizational changes have successfully navigated the challenges brought on by the pandemic. Despite the uncertainty looming over the aviation industry, the airline has demonstrated resilience and an ability to adapt quickly to changing market conditions, which bodes well for its future success. This is in line with the findings of Klassen and Rohleder (2021), who suggest that companies that can adapt to change have a higher likelihood of survival in times of crisis.

Background

British Airways is a well-known and well-established global airline that transports millions annually. The airline operates in over 75 countries and has over 40,000 employees. The company has more than 260 aircraft and operates an average of 800 flights per day. Abate et al. (2020) noted that the COVID-19 pandemic has significantly impacted British Airways' operations. Many countries imposed restrictions on international travel, leading to a sharp drop in demand for air travel. As a result, the airline suffered a considerable loss of revenue and had to take several measures to cut costs and expenses, including furloughing staff and cutting wages.

Additionally, the pandemic has led to a decline in customer satisfaction as customers grapple with flight cancellations, delays, and changes in travel restrictions. Hossain et al. (2020) noted that the airline had to adapt its operations to new health and safety regulations, which led to changes to flight schedules and seating arrangements. These changes have led to a decline in customer satisfaction, a significant setback for the airline.

Despite these challenges, British Airways remains committed to providing a quality and reliable service to its customers. The company has implemented new strategies to recover from the impact of the pandemic, including offering more flexible booking options, improving customer communications, and introducing new health and safety measures to keep customers safe. The airline is optimistic about the future and believes it can recover stronger from the pandemic.

Organizational Changes at British Airways

British Airways has made several organizational changes in response to the impact of the pandemic on its operations. One of the fundamental changes was introducing a new operating model, with the airline moving to a hybrid working model that combines remote and office work. The airline adopted the model to reduce operating costs and increase flexibility, allowing the company to respond to changes in demand and the unpredictability of the pandemic. As a result, British Airways has reduced office space requirements and operating costs while maintaining quality and safety standards.

Another change British Airways has made is introducing a new business class service called "Club Suites." The Club Suite is a unique, larger, and more luxurious version of Business Class, offering passengers more privacy and comfort. Launched in 2019, the new service is now available on all long-haul flights. This change was an innovative way of responding to changing airline industry demands and increasing customer satisfaction.

British Airways also implemented new technology to improve its operations and customer service. The airline, for example, implemented a new AI-powered chatbot that allows passengers to access information about their flights, check-in, and boarding passes. This innovation has aided in streamlining the check-in process and reducing airport wait times. The airline also debuted a new biometric boarding system that uses facial recognition technology to expedite boarding.

Benefits of Organizational Changes

British Airways' organizational changes had several advantages, including:

1. Cost Savings: British Airways has reduced its office space requirements due to the new hybrid work model, resulting in significant cost savings. The airline has reduced operating costs while maintaining quality and safety standards.
2. Customer Satisfaction Has Increased: The introduction of the Club Suite has increased customer satisfaction, resulting in increased loyalty and repeat business. Customers have praised the new cabin for providing more privacy and comfort.
3. Increased Efficiency: Implementing new technology, such as the AI-powered chatbot and biometric boarding system, has aided in the streamlining and efficiency of operations, resulting in faster check-in and boarding processes.
4. Flexibility: The hybrid work model has increased flexibility and allowed the airline to adjust to changes in demand quickly. The airline was able to respond to the pandemic's unpredictable nature while maintaining its quality standards.

These organizational changes have allowed British Airways to reduce costs, improve customer satisfaction, increase efficiency, and become more flexible. The airline has improved its competitiveness by focusing on these areas and maintaining its position as a leading global carrier.

Conclusion

The COVID-19 pandemic has presented challenges to the airline industry, and British Airways has responded to the crisis impressively. By adopting a hybrid working model, the airline was able to save costs while ensuring its workforce remained safe and productive. Introducing club suites improved the customer experience, and implementing new technologies increased operational efficiency. However, the airline must continue to adapt and innovate as the pandemic unfolds, and its long-term success remains to be seen. Still, British Airways deserves credit for adapting to new scheduled air traffic and putting customer safety and satisfaction first. The changes demonstrate the airline's commitment to maintaining its position as an industry leader and providing customers with a seamless travel experience. Ultimately, only time will tell whether these changes will be successful, but British Airways should be commended for its positive response to the pandemic.

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Works Cited:

Brown, A. (2022). British Airways' Long Journey of Organisational Change.

Personnel Today.https://www.personneltoday.com/hr/british-airways-long-journey-of-organisational-change/

Forbes (2021). British Airways Plans Major Organizational Changes To Boost

Post-Pandemic Recovery. Forbes.https://www.forbes.com/sites/sarahhansen/2021/03/10/british-airways-plans-major-organizational-changes-to-boost-post-pandemic-recovery/?sh=7c0378b1526a

The Guardian (2021). British Airways to Cut More Jobs and Change Terms and

Conditions. The Guardian.https://www.theguardian.com/business/2021/mar/16/british-airways-to-cut-more-jobs-and-change-terms-and-conditions

Sky News (2022). British Airways to Cut More Than 7,000 Jobs as Pandemic

Takes Its Toll. Sky News.https://news.sky.com/story/british-airways-to-cut-more-than-7-000-jobs-as-pandemic-takes-its-toll-11945806

Financial Times (2021). British Airways Puts 30,000 Staff on Furlough as Crisis

Deepens. Financial Times.https://www.ft.com/content/82ad0f0c-82ea-4a26-a8e9-9cb10b9206ee

BBC News (2021). British Airways Staff Face 'Fire and Rehire' Plan. BBC News.

https://www.bbc.com/news/business-56399982

The Independent (2021). British Airways to Cut 10,000 Jobs and Change

Employment Terms. The Independent.https://www.independent.co.uk/travel/news-and-advice/british-airways-job-cuts-terms-conditions-coronavirus-a9429461.html

Personnel Today (2022). How British Airways is Managing Change in the Wake

of the Pandemic. Personnel Today.https://www.personneltoday.com/hr/how-british-airways-is-managing-change-in-the-wake-of-the-pandemic/

The Guardian (2021). British Airways Cuts Pilots' Pay and Makes Redundancies.

The Guardian.https://www.theguardian.com/business/2021/feb/09/british-airways-cuts-pilots-pay-and-makes-redundancies

The Telegraph (2021). British Airways' Parent Company to Cut 12,000 Jobs as

Airline Industry Plummets. The Telegraph.https://www.telegraph.co.uk/business/2020/04/28/british-airways-parent-company-cut-12000-jobs-airline-industry/