Question
I have research from a study concluding that 76% of men would be interested in trying an alternative product, while the original product's retention rate
I have research from a study concluding that 76% of men would be interested in trying an alternative product, while the original product's retention rate after 1 year was 25%. Could these things be related? I am trying to gather information regarding estimating market size/target market.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
