Question
I have some questions about trademarks below NOKIA 1. What were the attributes of the Nokia brand equity during its golden age? 2. How do
I have some questions about trademarks below
NOKIA 1. What were the attributes of the Nokia brand equity during its golden age? 2. How do you assess the Nokia brand equity from the perspective of its capability to strengthen it?
FIAT 500 1. What marketing-mix tools were used to revitalize the Fiat 500 brand? 2. What role did the prosumers play in the process of relaunching the Fiat 500 brand?
DOVE 1. What factors in the external environment (macro and micro) on the Indian market affected the decision to introduce the sub-brand Dove Hair Oil? 2. Can the marketing strategy of the Dove Hair Oil brand on the Indian market be considered aa a sign of standardisation or adaptation of the Dove brand strategy on this market? Justify your statement.
TSINGTAO 1. Compare and evaluate the marketing strategy of the Tsingtao brand on the domestic market (China) and in the USA and the UK. 2. How the Tsingtao brand owner applied the country-of-origin effect in Tsingtao`s marketing strategy on its domestic market (China) and in the USA and the UK?
PRADA 1. What factors determined the success of the Prada brand on the international luxury goods market? 2. How did the international development of the Prada brand proceed?
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