I have the below assigment and I need to discuss about McDonalds. Chosen topics are Brand personality and Brand identity and the examples must not be older than 6 months when we speak about the actions that McDonalds takes for their bran image. On completion of this unit you should be able to: 1. Demonstrate the following knowledge and understanding • Identify and apply a range of relevant branding principles, concepts, theoretical frameworks and approaches recognising emerging trends, developments and implications for consumer markets. 2. Demonstrate the following skills and abilities • Apply a range of branding principles, frameworks, criteria and techniques in complex business contexts. • Analyse and evaluate various brands using a variety of information and data sources. In order to pass Assessment 1 you will need to: • Discuss the key brand management concepts and the underlying principles and apply appropriate brand theory to a specific brand ?