I have to post of a couple of classmates discussion board and I'm stumped . I will post two classmates post.

1st Apple Inc. (AAPL.O) management requires an expert analysis of where the company has been as well as where the company is headed. How will management know when to make critical decisions? How will management know when milestones have been met or not? Balanced Scorecard evaluation allows for managers to look to past performance while simultaneously looking to the future operations of the company. As a manager at Apple there are key performance indicators (KPIS) that need to be addressed. Customer satisfaction, operational efficiency, employee excellence, and financial profitability allow management to observe trends within the company, possible revenue streams, production systems and growth rates. By utilizing the balanced scoreboard management can better view and have a better understanding of the organizations current standings within the balanced scorecard approach. Each perspective of the organization brings a unique set of factors and requires understanding of each in order to properly identify and resolve any error or inefficiency that may be hindering possible financial growth, customer perspective, and internal business perspective. These tools would be used to evaluate Apple Inc.

2nd

Hello class,

The Hershey's Company could benefit greatly by creating a balanced scorecard to breakdown their goals and their strategies to achieve those goals (Miller-Nobles, T. L., Mattison, B., & Matsumura, E. M. Horngren's). Before the scorecard was introduced by Robert Kaplin and David Norton in the early 90's, companies would look at only their finances to judge how the business was doing. With the scorecard companies are able to better understand every aspect of the company. Hershey, with so many moving parts would be a beneficiary to this type of system. With Hershey not only being in the food industry, they cannot only rely on what kind of food consumers are trending towards. They have an entire enterprise that consists of hotels, theme parks, food, clothing, etc.

The balanced scorecard would breakdown the organizational performance into four parts, which includes, financial, customer, internal business, and learning and growth. This will give Hershey a more in depth look at all aspects of its consumer base and its internal working. If I was a manager at Hershey I would be able to look at the key performance indicators in order to judge how successful we are. The main reason to use the scoreboard as a manager would be to understand how the customer views the company. With Hershey being involved in so many different retail operations that touch the consumer directly they are the lifeline to the company.

Consumers are typically interested in four product services which include, price, quality, service at the time of sale, and delivery time (Miller-Nobles, et. al.). Hershey is known around the world for the aforementioned services, so me as a manager would make sure that all of those key performance indicators continue to stay positive.