Question
I have to research an international merger or acquisition that has been criticized as ultimately not being successful. (If you go to a search engine
I have to research an international merger or acquisition that has been criticized as ultimately not being successful. (If you go to a search engine and put in terms like international merger acquisition failure you will get lots of potential firms to look at.)
Why do you think the merger or acquisition failed? Is there any way to have prevented the problems?
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One notable international merger that faced significant criticism for its perceived lack of success is the merger between DaimlerBenz AG Germany and Chrysler Corporation USA in 1998 This merger was in...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
