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I have two questions at the bottom for Stats and Analytics Suppose you work for a marketing firm, and your project team is tasked with

I have two questions at the bottom for Stats and Analytics

Suppose you work for a marketing firm, and your project team is tasked with developing a new marketing campaign for a client's three retail brands. As part of the initial market research phase of the project, your project team conducted a survey of consumers, and you're about to meet with the client to report the results of the study.

The consumers taking part in the study were asked to state whether or not they were familiar with each of the client's three brands. The survey results revealed the following:

  • 70% of consumers surveyed were familiar with Brand A
  • 60% of consumers surveyed were familiar with Brand B
  • 65% of consumers surveyed were familiar with Brand C

As you're reviewing your notes before the meeting with the client, you notice the following graph that one of your team members prepared and included in the presentation slides:

image text in transcribed

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