I JUST DON'T KNOW WHAT TO DO, I NEED HELP BREAKING DOWN WHAT HAVE TO DO. AND EXAMPLLES OF WHAT I HOW TO DO.

Your role as Social Media Marketing Manager for Buhi Supply Co. required you to analyze their business situations, apply that information to create campaign content for multiple social platforms, and monitor performance metrics to determine campaign success. Thats a lot of valuable experience!

Now it is time to present a report to your boss and other decision-makers at the company. Your boss is aware of the work you completed but the other attendees from management are not. These managers are not very knowledgeable in the areas of marketing and social media, and they are also on the committee that is responsible for allocating funds to your departments budget for next year.

Your boss is relying on you to clearly communicate your activities, results, findings, and recommendations for future campaigns to secure the funds the department needs to support next years social strategy. Other departments are presenting at this budget meeting as well, so your time is limited to 5-10 minutes. Here are the items your boss asked you to include:

• Kick things off by giving the managers a look at overall campaign impact, budget spent, and ROI.
• Indicate which target audience(s) were the focus of our campaign and why.
• Explain our campaign objectives (awareness, engagement, conversions) and the metrics used to measure success for each one.
• List the social media platforms used in the campaign. Then, demonstrate which platform(s) generated the best organic results and paid results. Use data and performance metrics to prove these statements are true.
• Highlight our successes by including our top-performing organic and paid posts.
• Provide an overview of the new influencer marketing strategy: who did you pick, how much did it cost, and what were the results.
• Wrap things up by summarizing the most valuable takeaways and learning outcomes from this campaign. Then, outline recommendations for next years social strategy based on what we learned. Which audience, platforms, and types of content will we focus on and why? How much money do we need in our budget to increase sales for the company?

Now that you know what is expected of you, follow the steps below to complete this assignment:

1. Create a visual presentation that addresses each item on your bosss list above. Remember to apply what you learned about good presentation design from this topics lesson.
2. Record yourself delivering the presentation per the instructions provided in this topics learning activity.
3. Upload your presentation video file to YouTube (recall or revisit the steps required for upload).