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I just need help with 8, bu there's relevant data listed in 7, and the company data is in the excel attached file. a. Timbuk2

I just need help with 8, bu there's relevant data listed in 7, and the company data is in the excel attached file.

a. Timbuk2 has seen rapid growth and now outsources its traditional-channel product line. One of the products that it outsources from China is a grey messenger bag. This is a "classic" product for Timbuk2, and has a long product life cycle. Although the demand is uncertain, its mean is pretty stable. This bag is sold through outdoor gear and sports retailers such as Dicks Sporting Goods, REI, Backcountry, and Eastern Mountaineering Sports, bike retailers such as Trek, and e-tailers such as e-bags, Zappos (now owned by Amazon) and Sierra Trading Post. Suppose Timbuk2 customizes the bag for some of 2 these retailers by sewing the retailer logo in addition to the Timbuk2 logo on the bag. Sewing the logo earmarks the bag to a specific retailer, and so essentially there are six different products. (Dicks Sporting Goods and ebags do not offer a monogrammed bag with its logo.) The bag is currently being fully manufactured in China, and all the cost parameters are as in Table 4 of the case. Based on past data analysis, you estimate that the monthly mean demand and the monthly standard deviation of the demand at the six retailers are as given below. The demands across the six retailers are independent of each other. REI Backcountry EMS Zappos Sierra Trading Post Trek Mean 1040.14 698.67 882.56 517.22 435.25 100.14 Std.dev 368.17 308.59 273.92 189.89 205.33 42.39 The production and transportation lead time from China is three months, and Timbuk2 follows a continuous review policy. Its target service level is 99%. Estimate the total safety stock the Timbuk2 will need to keep for this "customized" grey messenger bag. Make any reasonable assumptions if needed. 12 points b. Timbuk2 decides to evaluate a postponement strategy. Since the six bags are essentially the same, a new MBA hire at the firm suggests importing the "vanilla" bag (without the retailer logo) and sewing the logo in San Francisco. (S)he says that this "postponement" strategy could be profitable depending on the cost of sewing the logo in San Francisco. (S)he finds that the increase in cost of sewing the logo in San Francisco, rather than in China is only 20 cents/bag. The cost of holding inventory is $1/bag/month. Should Timbuk2 adopt the postponement strategy? What other considerations would you keep in mind while deciding whether or not to adopt the postponement strategy? (Note that approach is akin to the Dell Direct Sales model that it used for some time.) 12 points 9. In this question, you are given the raw datarather than just the summary mean and standard deviation data as was the case in

Question 8. Also, you are no longer given that the demands across the six retailers are independent. Although I did not specifically show you how to find the safety stock in a situation of this type, I have reviewed the necessary tools to analyze this problem. Suppose Timbuk2 sells the customized grey messenger bag through Macy's, in addition to the six retailers listed in Question 8. Macy's is a larger retailer, with relatively stable sales. The sales data for the last three years is given in Timbuk2.xlsx. Also, the cost of sewing the logo in San Francisco is $0.50/bag. All other data is as discussed in Question 8. Should Timbuk2 adopt a postponement strategy in this case? If yes, why? If not, can you suggest a modified strategy that might be profitable?

Sales Volume (Units). Classic Grey Messenger Bag (Customized)
Month Period REI Backcountry EMS Zappos Sierra Trading Post Trek Macy's
Jan-20 1 1075 528 413 836 324 69 7361
Feb-20 2 1758 726 1045 897 339 79 7779
Mar-20 3 891 932 1118 401 0 97 7381
Apr-20 4 908 701 598 651 333 177 8449
May-20 5 1117 243 1052 465 639 106 8964
Jun-20 6 451 1063 683 675 615 30 9255
Jul-20 7 1298 0 947 157 211 141 8657
Aug-20 8 1833 550 968 684 763 104 8278
Sep-20 9 1299 380 1187 544 156 94 8134
Oct-20 10 1002 1386 934 197 465 37 9566
Nov-20 11 1354 714 1053 322 663 186 9001
Dec-20 12 771 518 639 337 591 82 8058
Jan-21 13 1250 341 1173 652 448 66 8037
Feb-21 14 952 664 911 677 954 108 7653
Mar-21 15 583 864 1065 376 488 80 7705
Apr-21 16 1119 595 859 768 241 97 7412
May-21 17 646 687 1079 676 456 105 8135
Jun-21 18 1119 961 707 582 240 29 7359
Jul-21 19 1261 882 801 306 477 128 7969
Aug-21 20 1267 666 740 370 497 123 7480
Sep-21 21 858 373 1143 365 688 112 8435
Oct-21 22 664 1054 647 668 429 102 8533
Nov-21 23 1265 1071 135 500 241 58 7265
Dec-21 24 1636 915 825 543 77 58 8976
Jan-22 25 68 901 1311 363 429 185 8892
Feb-22 26 903 860 841 453 313 122 7788
Mar-22 27 1319 650 966 581 452 122 7126
Apr-22 28 901 612 612 393 461 32 7368
May-22 29 478 1146 350 475 552 136 8253
Jun-22 30 1430 792 1196 338 489 112 8251
Jul-22 31 852 469 1186 393 324 113 7388
Aug-22 32 1274 1 686 620 349 129 6841
Sep-22 33 653 406 1402 995 235 61 8438
Oct-22 34 1099 968 723 507 839 34 8952
Nov-22 35 1143 532 839 379 564 135 8829
Dec-22 36 948 1001 938 474 327 156 7837

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