Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

I just need help with numbers 5, 6, 7. 8796 Product X ie a consumer product with a retail price of $9.95. Retailer's margins on

I just need help with numbers 5, 6, 7.
image text in transcribed
8796 Product X ie a consumer product with a retail price of $9.95. Retailer's margins on the product re 40% and wholesalere margins are 8% (based on the selling price)-The size of the market is $300,000,000 annually (based on retall salea); dollars) of this market is 17.3%. product X ahare (in The fixed costs involved in manufacturing Product X are $1,400,000 and the variable costs are $0.86 per unit. The advertising budget for Product X is $2,000,000. Miscellane- oue variable costs (eg-i shipping and handling) are $0.04 per unit. Salespeople are paid entirely by a 12% commission based on the manufacturers selling price. Product man- ager's ealary and expeneea are $90,000. Assuming that you are the manufacturer, caleulate the following 1. What is the unit margin (contribution) for Product X (Gin $)7 2. What is Product X's break-even volume? 3. What market share (based on retail sales) did Produet X need to break even? 4. What is Product X's (annual) net profit? 5. Calculate the increase in sales over the current volume noeded to maintain the current proit level if the manufacturer doubles its advertising expenditures. Calculate the increase in sales over the current volume needed to maintain the current profit level if the manufacturer lowers its price by 25%. Calculate the increase in sales over the current volume needed to maintain the cur- rent profit level if the manufacturer increases the sales force's commission to 15%. 6. 7. Calculations Guidelines: When solving problems: Round manufacturer, wholesale, and retail prices to the second decimal point (e.g., $9.49) Round sales revenues and net income (profits) to the second decimal point (e.g.. $3,625,769.64) Round sales volumes to whole numbers (e.g., 345,312 units) . Do not round any other numbers When reporting solutions: Round prices, profits, and market shares to the second decimal point (c.g $9.95 and 57 32%) .Round sales volumes to whole numbers (e.g., 345,312 units)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Project Financing Analyzing And Structuring Projects

Authors: Frank J Fabozzi, Carmel De Nahlik

1st Edition

9811232393, 9789811232398

More Books

Students also viewed these Finance questions