I just need help with question 2 I am not sure what it asking me and how to respond the question.

its a case study about Atlanta Home Loan but I do not know how to respond if I get a help it will be great thank you.

Advanced Management Accounting 11219, Semester 1, 2020 Case Study Assignment - Weighting Percentage = 20% Due Monday 13th April 2020 by 23:00 - See unit outline for further information Atlanta Home Loan. pp 25-29 of textbook (Merchant & Van der Stede. Management Control Systems: Performance Measurement, Evaluation and Incentives. Fourth Edition, Pearson). Expected length of Assignment - 2,000 words Case questions: 1. Briefly discuss the objectives, business strategy and critical success factors important for achieving success at Atlanta Home loans. (15% of overall mark) 2. Discuss the management accounting and control systems used for Atlanta Home Loans. As part of your answer to this question: Describe the various management accounting controls used both before and after Al Fiorini went back to university to complete his MBA. Make sure that you classify the management accounting controls using terms provided in chapters 1, 2 & 3 of the text book - i.e. results (specify the type of results), action (there are many types e.g. pre-action review), personnel/cultural controls (there are many types e.g. selection and placement) and rewards/incentives used (what are the rewards? How are they linked to actions or results?). (15% of overall mark) Discuss the control problems faced by Atlanta Home Loans in terms of lack of direction, motivation problems and personal limitations. (10% of overall mark) Discuss the strengths and weaknesses of the management control systems at Atlanta Home Loans? (10% of overall mark) 3. Critically analyse how the current overall management accounting control strategy (changes to results, actions and personal/cultural controls) should have been amended to reduce the control problems, if anything, at Atlanta Home Loans? (30% of overall marks) Effective communication - 20% (professional presentation, logical flow, grammar and spelling). The case study assignment will be assessed on the following basis: Knowledge, understanding and the application of management control systems in answering the case questions - 50% (See questions 1 and 2 above). Critical analysis and solutions of the problems that are raised in the case questions - 30% (see question 3 above) Effective communication - 20% (professional presentation, logical flow, grammar and spelling). Group size - 2 to 4 members. Group formation is to be taken at students' own accord - group selection should be recorded in Canvas. Students are required to submit their assignments via the Assignment Drop Box on LearnOnline (Canvas) of the Unit by the deadline. A group must allocate the responsibility to one of the group members to submit the assignment on their behalf