I just need help with Situation Analysis- Internal and External.

Read this case study on Pfizer and make suggestions to improve the company's strategy and competitive position. When analyzing cases, be sure that you fully answer any questions your professor asks about the case. Consider covering the following areas: . Strategic Profile and Case Analysis Purpose. Identify the key facts of the case, and show how they lead to a particular focus for your case analysis. List the key elements of the situation: people, places, activities, and contexts, and discuss the level of uncertainty associated with the information about the case. . Situation Analysis - External. Review all seven of the general environmental categories (technological, demographic, economic, political/legal, sociocultural, global, and physical environment trends), looking for opportunities and threats that could impact the organization. Use Porter's Five Forces model to analyze the company's industry. Identify key competitors and analyze their strategies, core competencies, and competitive response. . Situation Analysis - Internal. Review factors within the company that are critical to the strategy of the firm, and classify them as strengths or weaknesses. Use a value chain analysis to determine which parts of the company's operations add value, and which do not. . SWOT Analysis - Compare strengths, weaknesses, opportunities, and threats for the company, and show how they are related. What actions should the company take to maximize the strengths and opportunities, while minimizing the weaknesses and the threats? . Strategy Formulation - Identify at least three or four business-level or corporate strategies that will help the company to develop a competitive advantage in the future. Explain the advantages and disadvantages of each strategy, select the strategy that you feel is most likely to benefit the company, and explain the reason for your decision using facts from the case, outside research, and theoretical information. . Strategic Alternative Implementation - Provide a complete and detailed analysis of the steps that must be taken to put the strategy into practice, including structural, leadership, control, incentive, and other changes. Alternatives and recommendations should flow from SWOT analysis and be