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I know headquarters wants us to add on that new product line,soid Dell Havesi, manager of Billings Company's office products division. But I went to
"I know headquarters wants us to add on that new product line,"soid Dell Havesi, manager of Billings Company's office products division. "But I went to see the numbers before I make any move. Our division has led the company for three years, and I don't want any letdown." Billings Company is a decentralized organization with five autonomous divisions. The divisions are evelusted on the basis of the return that they are able to generate on invested assets, with year-end bonuses given to the divisional managers who have the highest ROI figures. Operating results for the company's office products division for the most recent year are as follows: Sales $ 58, 808, 830 Less: Variable expenses Contribution margin 28, 808, 838 Less: Fixed expenses 16, 838, 838 Net operating income 4,808, 808 Divisional operating assets $ 10,808, 808 The company had an overall ROI of 15.5% last year (considering all divisions). The office products division has an opportunity to add a new product line that would require an additional investment in operating assets of $5,000,000. The cost and revenue characteristics of the new product line per year would be as follows: Sales Variable expenses cox of sales Fixed expenses $ 3,280, 080 Required: 1. Compute the office products division's ROI for the most recent year; also compute the ROI if the new product line were added. (Do not round Intermediate calculations. Round "Percentage" answers to 2 decimal places. (1.e., 0.1234 should be considered as 12.34).) Present New Line Total RO 40.00 % % % 2. If you were in Dell Hevesi's position, would you be inclined to accept or reject the new product line? O Accept Reject 3. This part of the question is not part of your Connect assignment. 4. Suppose that the company views a return of 15.0% on invested assets as being the minimum that any division should earn and that performance is evaluated by the RI approach. a. Compute the office products division's RI for the most recent year, also compute the RI as it would appear if the new product line were added. Present New Line Total RI b. Under these circumstances, if you were in Dell Hevesi's position, would you accept or reject the new product line? Accept Reject
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