Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

I know headquarters wants us to add on that new product line, said Dell Havasi, manager of Billings Companys office products division. But I want

I know headquarters wants us to add on that new product line, said Dell Havasi, manager of Billings Companys office products division. But I want to see the numbers before I make any move. Our division has led the company for three years, and I dont want any letdown.

Billings Company is a decentralized organization with five autonomous divisions. The divisions are evaluated on the basis of the return that they are able to generate on invested assets, with year-end bonuses given to the divisional managers who have the highest ROI figures. Operating results for the companys office products division for the most recent year are as follows:

Sales $ 235,000,000
Less: Variable expenses 164,500,000
Contribution margin 70,500,000
Less: Fixed expenses 56,400,000
Net operating income $ 14,100,000
Divisional operating assets $ 47,000,000

The company had an overall ROI of 11.5% last year (considering all divisions). The office products division has an opportunity to add a new product line that would require an additional investment in operating assets of $23,500,000. The cost and revenue characteristics of the new product line per year would be as follows:

Sales $ 47,000,000
Variable expenses 70 % of sales
Fixed expenses $ 11,280,000
Required:
1.

Compute the office products divisions ROI for the most recent year; also compute the ROI if the new product line were added. (Do not round intermediate calculations. Round "Percentage" answers to 2 decimal places, (i.e., 0.1234 should be considered as 12.34%).)

present new line total
ROI
2. If you were in Dell Havasis position, would you be inclined to accept or reject the new product line?
Accept
Reject
3. Not available in Connect.
4.

Suppose that the company views a return of 11.0% on invested assets as being the minimum that any division should earn and that performance is evaluated by the RI approach.

a.

Compute the office products divisions RI for the most recent year; also compute the RI as it would appear if the new product line were added.

present new line total
ROI

b.

Under these circumstances, if you were in Dell Havasis position, would you accept or reject the new product line?

Accept
Reject

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Measuring ROI In Learning And Development Case Studies From Global Organizations

Authors: Patricia Pulliam Phillips, Jack J. Phillips

1st Edition

1562867997, 9781562867997

More Books

Students also viewed these Accounting questions

Question

600 lb 20 0.5 ft 30 30 5 ft

Answered: 1 week ago

Question

2 What can organisations do to improve employee utilisation?

Answered: 1 week ago

Question

4 When is it a good idea to use the external supply of labour?

Answered: 1 week ago

Question

3. What would you do now if you were Mel Fisher?

Answered: 1 week ago