Question
I know headquarters wants us to add that new product line, said Fred Halloway, manager of Kirsi Products East Division. But I want to see
I know headquarters wants us to add that new product line, said Fred Halloway, manager of Kirsi Products East Division. But I want to see the numbers before I make a move. Our divisions return on investment (ROI) has led the company for three years, and I dont want any letdown.
Kirsi Products is a decentralized wholesaler with four autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to divisional managers who have the highest ROI. Operating results for the companys East Division for last year are given below: |
Sales | $ | 28,000,000 |
Variable expenses | 13,000,000 | |
Contribution margin | 15,000,000 | |
Fixed expenses | 12,816,000 | |
Net operating income | $ | 2,184,000 |
Divisional operating assets | $ | 5,600,000 |
The company had an overall ROI of 18% last year (considering all divisions). The companys East Division has an opportunity to add a new product line that would require an investment of $3,030,000. The cost and revenue characteristics of the new product line per year would be as follows: |
Sales | $ 9,393,000 |
Variable expenses | 65% of sales |
Fixed expenses | $ 2,601,861 |
Suppose that the companys minimum required rate of return on operating assets is 15% and that performance is evaluated using residual income. |
a. | Compute the East Divisions residual income for last year; also compute the residual income as it would appear if the company performed the same as last year and added the new product line. |
Residual income | |
Present | $ |
New product line alone | $ |
Total | $ |
b. | Under these circumstances, if you were in Fred Halloway's position would you accept or reject the new product line? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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