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I know headquarters wants us to add that new product line, said Dell Havasi, manager of Billings Companys Office Products Division. But I want to

I know headquarters wants us to add that new product line, said Dell Havasi, manager of Billings Companys Office Products Division. But I want to see the numbers before I make any move. Our divisions return on investment (ROI) has led the company for three years, and I dont want any letdown.

Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to the divisional managers who have the highest ROIs. Operating results for the companys Office Products Division for the most recent year are given below:

Sales $ 22,900,000
Variable expenses 14,313,400
Contribution margin 8,586,600
Fixed expenses 6,205,000
Net operating income $ 2,381,600
Divisional operating assets $ 4,580,000

The company had an overall return on investment (ROI) of 17.00% last year (considering all divisions). The Office Products Division has an opportunity to add a new product line that would require an additional investment in operating assets of $2,484,500. The cost and revenue characteristics of the new product line per year would be:

Sales $ 9,942,400
Variable expenses 65% of sales
Fixed expenses $ 2,602,240

Required:
1 .

Compute the Office Products Divisions ROI for the most recent year; also compute the ROI as it would appear if the new product line is added. (Round the "Margin", "Turnover" and "ROI" answers to 2 decimal places.)

Present New Line Total
Sales ? ? ?
Net operating income ? ? ?
Operating Assests ? ? ?
Margin ?% ?% ?%
Turnover ? ? ?
ROI ?% ?% ?%

2.

Suppose that the companys minimum required rate of return on operating assets is 13.00% and that performance is evaluated using residual income.

a.

Compute the Office Products Divisions residual income for the most recent year; also compute the residual income as it would appear if the new product line is added.

Present New line Total
operating assests ? ? ?
Minimum required return ?% ?% ?%
Minimum net operating income ? ? ?
Actual net operating income ? ? ?
Minimum net operating income ? ? ?
Residual income ? ? ?

b.

Under these circumstances, if you were in Dell Havasis position, would you accept or reject the new product line?

Accept
Reject

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