i know this isnt exactky a finance question, but if any business majors come across this, please help.

Goal: Imagine that you're launching a new company selling veterinarian equipment. You've developed an innovative exam table that holds dogs and cats steady while keeping them comfortable during vet examinations. This is something many vets would find very beneficial, but the table costs more than traditional vet exam tables. You're planning a marketing campaign-buying ads in publications for vets-and exhibiting at trade shows, but your sales team will also contact vets directly. Your problem: how to get the contact info of vets-meaning good leads. What to Do: A number of list brokers sell contact info for veterinarians: names, addresses, phone numbers, size of the practice, and, in some cases, email addresses. 1. You're considering buying a list. Answer the following questions: 2. If you do buy a list, how will you contact the people listed on it? 3. How do you feel about cold calling these leads? 4. How do you feel about sending these leads unsolicited direct mail pieces? 5. How do you feel about sending these contacts unsolicited emails? Do you consider this "Spam"? 6. Do you think cold calls are worth the extra time and trouble they take? In which types of businesses do cold calls make the most sense? 7. What kinds of precautions must you take when contacting names on a purchased list? What kind of precautions should you take? (Hint: Think opt-in.) 8. If you don't purchase lists, what other methods could you use to generate leads for your salespeople to approach vets? 9. Which types of companies benefit from buying a customer list? Which types of companies, if any, would not beneht from buying a customer list? Do purchased lists work better for some industries than others? 10. Compose a model script for a personal cold call for vets' names on the lists. If you work with others, take turns role-playing-one person plays the salesperson making a sales call, and others take on the role of prospects. Goal: Imagine that you're launching a new company selling veterinarian equipment. You've developed an innovative exam table that holds dogs and cats steady while keeping them comfortable during vet examinations. This is something many vets would find very beneficial, but the table costs more than traditional vet exam tables. You're planning a marketing campaign-buying ads in publications for vets-and exhibiting at trade shows, but your sales team will also contact vets directly. Your problem: how to get the contact info of vets-meaning good leads. What to Do: A number of list brokers sell contact info for veterinarians: names, addresses, phone numbers, size of the practice, and, in some cases, email addresses. 1. You're considering buying a list. Answer the following questions: 2. If you do buy a list, how will you contact the people listed on it? 3. How do you feel about cold calling these leads? 4. How do you feel about sending these leads unsolicited direct mail pieces? 5. How do you feel about sending these contacts unsolicited emails? Do you consider this "Spam"? 6. Do you think cold calls are worth the extra time and trouble they take? In which types of businesses do cold calls make the most sense? 7. What kinds of precautions must you take when contacting names on a purchased list? What kind of precautions should you take? (Hint: Think opt-in.) 8. If you don't purchase lists, what other methods could you use to generate leads for your salespeople to approach vets? 9. Which types of companies benefit from buying a customer list? Which types of companies, if any, would not beneht from buying a customer list? Do purchased lists work better for some industries than others? 10. Compose a model script for a personal cold call for vets' names on the lists. If you work with others, take turns role-playing-one person plays the salesperson making a sales call, and others take on the role of prospects