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i . List and discuss, in the correct order, each of the eleven steps in the marketing research process. ii . Why is defining the
i List and discuss, in the correct order, each of the eleven steps in the marketing research
process.
ii Why is defining the problem the most important step in the marketing research process?
iii. Explain why research objectives differ from the definition of the problem.
iv Which part of the research process ensures that the sample is representative?
v Which part of the research process ensures the accuracy of the results of the research?
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