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I. M . Astute, a financial analyst for Beyond Meat, Inc., is evaluating a capital investment proposal to build some restaurants to feature Beyond Meat

I. M. Astute, a financial analyst for Beyond Meat, Inc., is evaluating a capital investment proposal to build some restaurants to feature Beyond Meat food products. Ms. Astute knows that the cost of equity for her all-equity financed firm is about 16%. But she also knows that the weighted average cost of capital in the restaurant industry is about 12%. Given what you understand about capital budgeting and risk and return, what discount rate do you believe Ms. Astute should use in her analysis? Explain.

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