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The fint step as the CFO of the company is to carry out a cash fhrw analysis to determine how moch money the campany has asailable and its expenset An analyar to detemine how mach it will cost to lasinch the new prodoct. The incoind step is to cot noe-esectial expenses and reduce as moch cash leaving the company as ideally poisible that witl not affect the company argatively. This ean be doae by evaloatime the operating expenses, analyzing and streamlining the organization current bunibess procedures and prisceates e. . cuttingen idle time, managing watte, redocing oost etc, divcussing with the business supplien on increasing the credit limat and longet payment terms: The third step is to try ta boost income, and this ean be done by invoice fiasacing (selling all exceas and old inventory). asset fiaiancing (leasieg out idle equipraent, planth, of to on) and or accelerating the company receivablen by focasing on your past due accounts and offering payment piant or partal prymenta, also making it conveaient for clients to pay. The finial step in to gather the necessary fuads needed to carry out the project. This ean be done by taking out a loan (of arougd 3.5 yearn, when the ccenpany lan potential to start marking profit from the project) however it is important to weigh the cost and profit as the company will be taking on a dobt. The company can also sell same of its equity which can be teporchased after the company is atabilized and well on its way to making adequate profit References King S. Co15) 7 Strategies for Survining a Cash Fiow Chisis. httpi-www.growthforce com blog 7-strategien-for-3urwining-c-cash-tlow-cinis