I need a detail structure for this assignment essay, please read the study case "Electronic Art: The Blockbuster Strategy" When hired as a consultant by a company, you are tasked with improving their processes rather than creating a new product from scratch. Imagine you are a consultant hired by Electronic Arts to help the company improve its NPD process. 1. Problem definition (What is the identified issue with the NPD process?Which parameter are you addressing and expecting to improve?) 2. Suggested change (What changes should the company implement to improve the NPD process?) 3. Expected outcome (how would the NPD process improve as a result of your suggestion?) You will rely on the case study "Electronic Arts: The Blockbuster Strategy" (available on Moodle). You will use the case study as a source of data for your analysis, and you are expected to integrate it with your own research. Marking criteria Problem definition (30%) o Thorough use of frameworks and theoretical arguments o Clarity of problem identified. Suggested change (30%) o Thorough use of frameworks and theoretical arguments o Clarity of suggested change Expected outcome (30%) o Internal consistency (i.e., different decisions and elements of each decision should fit with each other) o Logical link between problem identification, analysis and expected results. Writing and use of evidence (10%) o Clarity of writing & Essay organization/structure o Use of evidence & References Do not use AI, and please give me detail structure of it, for example, In suggest change, after you suggest, how it gonna work in detail and why those changes would be a good choice, and link it to the problem recognition and expected outcome.