i need a quick report on external analysis for my Capsim round 2 asap! needed within 1 hour at max!! we are team Andrew!

i just need simply some tips for next round

Traditional Market Segment Analysis COURIER C121679 Round: 2 December 31, 2022 Accessibility C121679 Traditional Traditional Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry Andrews | 8,809 8,809 30.4% Baldwin Next Year's Segment Growth Rate Chester 9.2% Digby Erie Ferris Traditional Customer Buying Criteria Expectations Importance 1. Age Ideal Age = 20 47% 2. Price $19.00 - 29.00 23% 3. Ideal Position Pimn 6.4 Size 136 21% 4. Reliability MTBF 14000-19000 9% Perceptual Map for Traditional Segment Perceptual map (at end of this year 0% 20% 40% 60% 80% 100% Actual vs Potential Market Share 2022 C121679 Traditional 20% 15% hul 10% 5% 0% Actual Potential Top Products in Traditional Segment Stock Out Market Name Share Cake 18% Baker 15% Able 15% |Eat 13% Daze Echo Units Sold to Seg 1,574 1,341 1,287 1,108 1,087 Revision Date 7/5/2022 7/12/2022 w/10/2022 4/8/2022 8/22/2022 7720 2022 Pim Size Coord Coord 6.3 13.9 6.3 13.7 6.5 13,5 5.5 6.8 13.3 List Age Price MTBF Dec 31 $28.66 18100 1.96 $28.00 17500 1.06 $28.00 14000 1.74 $27.00 15500 2.09 $29.00 18100 1.84 10000 Cust Promo Aware Budget noss $1,950 99% $1,700 89% $1,500 01% $1,050 63% $1,100 68% $1.05 Cust. Sales Access Budget ibility $2,350 71% $1,700 54% $1,900 70% $1,085 54% $1,440 53% Dec Cust Survey 54 46 44 31 36 29 12% 14.5 Chats List Top Products in Traditional Segment Cust. Revision Stock Pfmn Size Age Promo Aware- Date Out Coord Coord Price MTBF Dec.31 Budget ness 7/5/2022 63 13.9 $28.55 18100 1.96 $1,950 99% 7/12/2022 6.3 13.7 $28.00 17500 1.96 $1,700 89% 9/10/2022 6.5 13.5 $28.00 14000 1.74 $1,500 91% 4/8/2022 5,5 14.5 $27.00 15500 2.09 $1,050 63% 8/22/2022 6.8 13.3 $29.00 18100 1.84 $1,100 66% 7/20/2022 6.4 13.6 $27.00 16000 1.40 $1.050 57% 4/22/2022 5.5 14.5 $29.00 14000 2.08 $900 59% 7/5/2022 8.0 11.7 $28.00 14000 2.09 $1,000 72% 7/15/2021 3.5 16.5 $19.50 12000 4.03 $1,500 88% 5/24/2016 YES 3.0 17.0 $20.00 14000 6.60 $1,700 88% Units Market Sold to Name Share Seg Cake 18% 1,574 Baker 15% 1,341 Able 15% 1,287 13% 1,108 Daze 12% 1,087 Echo 10% 909 Fast 10% 878 Adam 6% 531 Acre 1% 91 Bead 0% 1 CAPSTONEO COURIER Eat Cust. Sales Access- Budget ibility $2,350 71% $1,700 54% $1,900 76% $1,085 54% $1,440 53% $775 54% $1,235 48% $1,000 76% $1,900 76% $1,700 54% Dec Cust. Survey 54 46 44 31 36 29 24 24 0 0 Page 5 TOR CAPSTONE Low End Market Segment Analysis C121679 Round: 2 December 31, 2022 Accessibility C121679 Low End Low End Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry Andrews 11,180 11,180 38.6% Baldwin Next Year's Segment Growth Rate 11.7% Chester Digby Erie Ferris Low End Customer Buying Criteria Expectations Importance 1. Price $14.00-24.00 53% 2. Age Ideal Age - 7.0 24% 3. Ideal Position Pfmn 2.7 Size 17.3 16% 4. Reliability MTBF 12000-17000 7% Perceptual Map for Low End Segment Perceptual map (at end of this year) 0% 20% 40% 60% 80% 100% Actual vs Potential Market Share 2022 C121679 Low End 20% 15% 10% 5% 0% Chats Units Market Sold to Name Share Seg Ebb 19% 2,147 Bead 19% 2,128 Cedar 18% 2,034 Dell 16% 1,839 Acre 14% 1,524 Feat 13% 1,455 Eat 0% 37 Baker 0% 9 Cake 0% 5 CAPSTONE COURIER Top Products in Low End Segment Cust Revision Stock Pimn Size List Age Promo Aware- Date Out Coord Coord Price MTBF Dec 31 Budget ness 1/15/2022 17.0 $19.50 12000 6.60 $1,050 62% 5/24/2016 YES 3.0 17.0 $20.00 14000 6.60 $1,700 88% 8/31/2022 17.1 $20.55 16100 2.23 $1,950 97% 5/24/2016 3.0 17.0 $21.50 14000 6.60 $1,100 64% 7/15/2021 3.5 16.5 $19.50 12000 4.03 $1,500 88% 7/27/2025 YES 3.0 17.0 $22.00 13000 6.60 $1,100 64% 4/8/2022 5.5 14.5 $27.00 15500 2.09 $1,050 63% 7/12/2022 6.3 13.7 $28.00 17500 1.96 $1,700 89% 7/5/2022 6.3 13.9 $28.55 18100 1.96 $1,950 99% Cust Sales Access- Budget ibility $1,085 36% $1,700 $2,350 59% $1,512 42% $1,900 53% $1,235 36% $1,085 36% $1,700 $2,350 59% Dec Cust. Survey 23 30 19 20 18 17 1 0 0 Page 6 Top High End Market Segment Analysis CAPSTONE COURIER C121679 Round: 2 December 31, 2022 Accessibility C121679 High End Andrews High End Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry Next Year's Segment Growth Rate 3,448 3,448 11.9% 16.2% Baldwin Chester Digby Erie Ferris High End Customer Buying Criteria Expectations Importance 1. Ideal Position Pimn 10.7 Size 9.3 43% 2. Age Ideal Age = 0.0 29% 3. Reliability MTBF 20000-25000 19% 4. Price $29.00 - 39.00 9% Perceptual Map for High End Segment Perceptual map (at end of this year) 0% 20% 40% 60% 80% 100% Actual vs Potential Market Share 2022 C121679 High End 25% A Dot 20% 15% Cid Dud 10% 5% Market Share Report CSURIER C121679 Round: 2 December 31, 2022 Market Share C121679 Units Sold vs Demand Chart C121679 25% 10,000 20% 8,000 15% 6,000 10% 4,000 5% 0% 2.000 0 Trad Low High Pfmn Size Industry Unit Sales Total Unit Demand Trad Low High Pfmn Size Industry Unit Sales 1% of Market Potential Market Share in Units Trad Low High Pfmn 8,809 11,180 3,448 2.749 Size 2,776 Total 28,981 30.4% 38.6% 11.9% 9.5% 9.6% 100.0% Able Acre Adam Aft Agape Total 14.6% 1.0% 6.0% 12.9% 19.6% 3.4% 7.6% 1.4% 12.3% 4.4% 5.3% 2.2% 2.8% 1.0% 15.7% 21.7% 12.9% 8.4% 8.4% 19.6% 15.2% 0.1% 23.1% 0.1% Baker Bead Bid Bold Buddy Total 0.1% 23.2% 16.7% Actual Market Share in Units Trad Low High Pfmn Size Total 8,809 11,180 3,448 2,749 2.776 28,961 Units Demanded 30.4% 38.6% 11.9% 9.5% 9.6% 100.0% % of Market 14.6% 0.0% 0.0% 4.5% 1.0% 13.6% 5.6% Able 6.0% 3.8% 23% Acre 4.1% 11.0% 1.5% Adam 2.3% 8.9% 1.1% Ant 21.7% 13.6% 10.2% 11.0% 8.9% 15.0% Agape Total 15.2% 0.1% 0.1% 0.1% 4.7% 0.0% 19.0% 7.3% Baker 15.7% 1.9% Bead 19.9% 1.9% Bid 19.2% 1.8% Bold 15.2% 19.1% 15,8% 19.9% 19.3% 17.6% Buddy Total 17.9% 0.1% 0.1% 0.0% 0.1% 5.5% 18.2% 7.0% Cake 21.5% 26% Cedar 25.8% 2.4% Cid 22.2% 2.1% Coat 17.9% 18.2% 21.6% 25.8% 22.3% 19.6% Cure Total 12.3% 1.8% 0.0% 0.1% 4.0% 0.0% 16.4% 6.3% paze 25.5% 30% Dell 0.3% 20.3% 2.0% Duck 22.9% 22% pot 12.3% 16.4% 27,6% 20.4% 23.0% 17.5% pune Total 12.6% 0.3% 40% 0.0% 19.2% Eat 10.3% 0.6% 0.6% 3.3% 2.1% 0.2% 03 Echo Ede 4.7% 8.9% 2.8% 1.6% 23% 20.2% 15.2% 23.1% 23.3% 16.7% 23.6% 23.7% 17.9% 0.1% 0.1% Cake Cedar Cid Coat Cure Total 17.2% 23.7% 22.8% 5.5% 6.6% 2.8% 2.2% 2.0% 19.1% 17.9% 17.2% 23.8% 22.8% 20.8% 20.9% 12.3% 0.8% Daze Dell Duck Dot Dune Total 0.1% 15.5% 19.4% 0.3% 18.096 3.9% 6.0% 2.3% 1.7% 2.1% 16.0% 12.3% Eat Ebb 15.5% 20.5% 18.0% 21.7% 21.8% Echo 7.4% 12.6% Ebb Edge Eng 0.3% 18.1% 3.9% 7.0% 3.3% 10.3% 0.6% 0.5% Chat 543 Perceptual map (at end of this year) Size 20 10 18 Cash Acre 16 15 Edge Coat Bold Ant Dot Eat Coro 14 131 12 Adam Agapy Cid 10 Cure Dtick 9 Buldbe CON 2 0 Performance 10 11 12 13 14 15 16 17 18 19 20 2 6 7 8 9 6.5 Name Able Acre Adam Aft Agape Andrews Pfmn Size 13.5 3.5 16.5 8.0 11.7 9.4 14.0 6.0 11.0 Revised Name 9/10/2022 Baker 7/15/2021 Bead 7/5/2022 Bid 12/12/2021 Bold 3/23/2022 Buddy Baldwin Pfmn Size 6.3 13.7 3.0 17.0 10.3 9.8 11.2 14.4 5.4 8.7 Revised Name 7/12/2022 Cake 5/24/2016 Cedar 11/15/2022 Cid 9/30/2022 Coat 9/15/2022 Cure Chester Pfmn Size 6.3 13.9 3.0 17.1 9.3 10.7 10.9 14.9 5.0 9.6 Revised 7/5/2022 8/31/2022 7/30/2022 6/22/2022 8/16/2022 Name Daze Dell Duck Dot Dune Pimn 6.8 3.0 102 11.8 5.8 Digby Size 13.3 17.0 Revised Name 8/22/2022 Eat 5/24/2016 Ebb 12/3/2022 Echo 11/13/2022 Edge 11/13/2022 Egg 9.8 Erle Size 14.5 17.0 13.6 15.5 13.4 Pfmn 5.5 3.0 6.4 9.4 6.9 Revised Name 4/8/2022 Fast 1/15/2022 Feat 7/20/2022 Fist 6/30/2018 Foam 12/24/2022 Fume FOX Ferris Size 14.5 17.0 9.8 14.2 8.4 9.0 Pimn 5.5 3.0 10.2 11.8 5.4 11.0 13.9 8.6 Revised 4/22/2022 7/27/2025 12/22/2022 11/11/2022 11/9/2022 12/12/2022