I need a research proposal on the following details:

Strawberry Telecommunications Company (STC) is a Canadian telecommunications hardware manufacturer that specialized in wireless (cell) devices.The wireless hardware industry is becoming increasingly competitive as the market is reaching full saturation and STC is looking to non-traditional areas for growth.

Business Objective:

One potential area for growth is the Consumer Health market.The Consumer Health industry is a broad industry that encompasses a gamut of different products and services.With the aging population in Canada, STC believes that this may be a meaningful opportunity to pursue.See Appendix A for an example of devices and services that are in-scope.

Research Objectives:

The STC research team has identified the following research objectives:

1. What is the size of the Consumer Health market in terms of annual dollars?
2. Which products within the Consumer Health market shows the greatest growth potential?
3. What are the key customer segments within the market?
4. Which segments should be prioritized in terms of targeting?
5. What is the size of market by segment?
6. What do each segment want in terms of consumer health; what message(s) should be targeted per segment?
7. Who are the key competitors in the market?

Methodology:

The STC research team believes that a quantitative online approach is the most appropriate but we are open to considering alternative methodologies.

Sample:

The STC research team believes a broad target would be ideal for this research (Gen Pop, 18+).Further, STC will launch the product Nationally in Canada.We expect that the survey will be fielded in both English and French.While STC has a perspective on the sample target, we are open to recommendations from the research provider to optimize further.STC also has a customer database of approximately 1 million STC users in Canada.This database only contains basic information: device, name, email address, region, gender, and age.

Key Dates:

Due date to receive proposals

Dec 13, 2020

Research partner selected

Dec 28, 2020

Results from research

Week of Jan 25, 2021

Meeting with senior team

TBD

The meeting with the senior team has not yet been finalized.Please advise if the timing above cannot be met.

Budget:

The team has allocated between $70,000 to $80,000 to complete the research.

Key Considerations for the Research Supplier:

• As an organization, STC prefers a minimum base of n=200 per sub-group that is analyzed
• The team is planning to target those 18-55 with the creative
• STC has identified some secondary information that suggests 6 segments may exist in the Consumer Health market
• To determine whether or not to proceed, the senior team requires a minimum of 10% in sales generated on top of a Year 1 $2,000,000 investment.

Just proposal no calculation