Question
The manager of a local coffee shop has noticed that traffic to her store is not meeting expectations, and she suspects that this is
The manager of a local coffee shop has noticed that traffic to her store is not meeting expectations, and she suspects that this is due to the stores' outdated look and interior design. How should she test this assumption? Conduct a coffee taste test Interview rare and infrequent visitors of her coffee shop Place a discount coupon into a local community newspaper Expand menu to include innovative coffee and other breakfast products
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Auditing Cases An Interactive Learning Approach
Authors: Mark S Beasley, Frank A. Buckless, Steven M. Glover, Douglas F Prawitt
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0134421825, 9780134421827
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