I need a review of the articles below. The articles are focused on one of the 4 Ps of Marketing - Price. Discuss why Price might be one of the most, if not THE most important of the 4Ps. Post a synopsis of the major points from the articles. Use. Reference the article in your synopsis.

Articles:

https://www.researchgate.net/publication/316057576_Price_reduction_strategy_Effect_of_consumers'_price_unfairness_perceptions_of_past_purchase_on_brand_equity

https://www.businessinsider.com/biggest-product-flops-in-history-2016-12

https://link.springer.com/article/10.1007/s41464-020-00082-2