Question
I need a thorough case study report for a health insurance firm named: HUMANA. Case study report with the following topics covered below. The firm's
I need a thorough case study report for a health insurance firm named: HUMANA. Case study report with the following topics covered below.
The firm's strategic moves/commitments that help to sustain its competitive advantage (Besanko's Chapters 7, 9 and 11)
Note: It would be good to find out if the firm is currently, or was recently, involved in these activities:
Merger or acquisition (Chapters 2 and 3)
Joint venture and/or strategic partnership (Chapter 3)
Entry into or exit from any geographic region or market segment (Chapter 6)
Value provided to customers (Bensako Chapter 9)):
1. Benefit (related to demand)
2. Costs (related to supply)
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