Question
I. Need academic materials for my assignment on marketing plan for Chick-fil-A coming to the uk market as a franchise. For example, the ansoff's matrix,
I. Need academic materials for my assignment on marketing plan for Chick-fil-A coming to the uk market as a franchise. For example, the ansoff's matrix, porters five forces, Pestle analysis, competitive analysis, competitive advantage,STP analysis and 7ps analysis.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
