I need an explanation.

Why would a food company like Kellogg open a restaurant in Times Square? With the expensive rent and labor cost, do you think Kellogg would make a profit for this restaurant? If not, then what's the real purpose of opening this new restaurant? Do you think that this new strategy will help the company? Can we expect to see a new fried chicken place by Tyson or a fruit stand by Dole? Would you be willing to pay $6-$7 for a bowl of cereal at this restaurant? or any