I need answer and explanation to the case study: Endius Inc. - Alternatives for Developing a New Medical Device -Attached to this question is the first page of the case itself for reference.

Here are the questions:

1. Assume that Tom Davison is willing to loan Endius the cash to cover the initial product development costs regardless of whether Endius chooses in-house development or outsourced product development with Product Genesis Inc. Contrast the cost to Edius of accepting the Product Genesis proposal with the cost of developing the steerable forceps in-house. For the in-house alternative, what would it cost if it took eight months to develop the product? 10 months? 14 months?

2. Evaluate the two alternatives. What are the strengths and weaknesses of each? Give 5 strengths and 5 weaknesses. (Explain your answer)

3. If you were Tom Davison, what would you do? Bring at least 4 ideas and explain why?

4. If you were in Tom Davison's position but did not know executives at Product Genesis, and they did not know you, how would that change the situation? Your decision? Based on the best LEADERSHIP strategies, bring the best strategies to act successfully in this situation.

5. Bring insights (at least 4 - be creative, use examples...analogies) to explain the Long-Term Product development strategy and "The Decision".

DM1011 Pressto DMI screen DESIGN MANAGEMENT INSTITUTE CASE STUDY at Fanshawe College taught by various instructors from 1/1/2023 to 4/30/2023. ght violation. Endius Inc.: Alternatives for Developing a New Medical Device Authorized for use only in the course Lawrence Kinlin Sch Distributed by Harvard Business School Publishing Customer Service Department 60 Harvard Way Boston, MA 021 63 www.hbsp.com