I need answers to following questions

164 Revenue Management and Pricing paradox is emerging that one-to-one pricing on the Internet may severely undermine trust in a service provider. DISCUSSION QUESTIONS 1. Why is the maintenance of trust particularly important with on-line transactions where the price charged to the consumer by a particular company may vary con- siderably overtime? 2. What strategies would you advise a revenue manager to adopt in order to maintain consumer trust whilst employing differential pricing? 3. How would you avoid the appearance of punishing regular, loyal customers with higher prices