I need assistance understanding how to to create market segmentation examples using demographic, geographic, psychographic and behavioristic variables as distinguishing factors. Then use that information to create different segment profiles (4) using multiple variables to define the profile. Imagine a person to personify each segment. Below in bold is the basis of the information and I have started with the first two segmentation profiles= however, I need 2 additional profiles

3.3 Target Markets (refer to your Kotler text to make sure you fully understand what is meant by target market segments)

Identify the specific target market segments you have defined.

What are the market niches you hope to capture? Describe.

Include the rationale behind why these are the optimal target marketing segments. Be specific.

The assignment: Caress has decided to launch a product expansion in the Australian market. The name of the product is: Caress Body Wash w/ SPF. Australian consumers prefer products that have multi-purposeful use; however the country has recently experienced more people are diagnosed with skin cancer because there isn't enough awareness put behind educational resources concerning the dangers of skin cancer.

1. The primary targeted audience has been identified as 25 to 35 year old women who in live in the metro area of Australia, business professionals, enjoy being outside and are health- conscious. This market is made up of working class people who can afford to buy and are primarily interested in the products benefits and features.

2. The second targeted audience are both males/females aged 36-50 years old. They live in the city region of Australia and lead an active lifestyle. Unlike the primary group, this niche audience will require separate marketing activities, efforts and strategies.