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To be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content, services, and relentless pursuit of innovation drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can. Sony is a multinational conglomerate that runs businesses in electronics, gaming, entertainment, and financial services. Sony operates in several industries, so its mission statement is vaguer and centers around ideals. The statement explicitly shows that the company is all about the customer. It emphasizes what it prides in doing meeting the desires and needs of its clients. The characteristics that related to Sony mission statement include:

Regarding customers, Sony wants to inspire and fulfill curiosity. Sony wants its products and services to not only fulfill a need but go beyond and be inspirational. "Sony is committed to developing a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment"(S., 2012). Sony's relentless pursuit of innovation is a direction for employees to keep thinking outside the box to discover new ways to excite and entertain customers. Sony recognizes how important its products are especially in improving the life experiences of its customers. This shows why it is always driven to constantly improve quality without settling for normal.

Reference

S., D. C. (2012). Sony Corporation Reinventing Itself to Rediscover the Technological Edge. 19-27. Retrieved July 13, 2022, from http://www.mission-statement.com/sony