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To market specialized T-shirts and sweaters I would choose Instagram app as the Social Media platform due to it's visually-oriented nature and extensive user base. Instagram is a perfect fit for this product because it allows businesses to showcase visually appealing products and engage with potential customers through images and short videos. The platforms emphasis on aesthetics and its widespread popularity among younger demographics make it an ideal choice to marketing fashionable and visually attractive items like specialized T-shirts and sweaters. Instagram boasts a massive user base, which increases the potential reach and exposure of the specialized T-shirts and sweaters to a wide audience. The platforms stories and reels features allow businesses to create engaging content through short messaging service (SMS) which allows mobile phone users to send short text messages to each other, behind the scenes glimpses, fostering a sense of connection and trust with customers (Source #1: Ch 6, Pg 272). With the user's permission many mobile devices can transmit their locations to Web sites, which can use the location information to provide customized advertising or other services. These services are call location-aware services (Source #2: Ch 6, Pg 261) . As well as Instagram's hashtag feature aids in categorizing posts and increasing discoverability, making it easier for potential customers interested in the product to find the business. For this business my payment method would offer multiple acceptable methods of payment to cater to a broader customer base. Like PayPal as a payment option can provide a secure and widely recognized method of payment for customers who prefer not to use a credit card directly. Insta gram provides the option to set up an in-app checkout feature, allowing customers to make direct purchases within the platform using saved payment methods, streamlining the buying process.

Advantages:

• Instagram's image-eccentric format enables businesses to showcase their own product in an aesthetically pleasing manner, attracting potential customers through eye-catching visuals.
• Instagram helps businesses engage effectively with customers and potential customers since they are such a big social network where people around the world connect to.

Disadvantages:

• Instagram has restrictions on linking within posts, which can hinder the direct redirection of customers to a website for making purchases.
• The popularity of Instagram as a marketing platform has led to intense competition, making it challenging for businesses to stand out among numerous other business that sale specialized T-shirts and sweaters.

Business use of social media is till evolving and there are many opinions on what companies should and should not try to do with social networking tools. Managed effectively, social media engagement can provide much more information about customers and potential customers (Source # : Ch 6, Pg 265).