Question
I need help assessing the degree to which McDonalds accounting reflects their underlying business reality. I need help identifying accounting distortions and their impact on
I need help assessing the degree to which McDonalds accounting reflects their underlying business reality. I need help identifying accounting distortions and their impact on the sustainability of profits. (One example I have of this is that they own many real estate assets that are listed at purchase price, rather than market price on their balance sheet). And how those distortions can impact forecasts for McDonalds economically. I need help understanding whether or not McDonalds has value -relevant off-balance sheet risks or current obligations (such as contingent claims related to employee stock option plans) or ones that may manifest in the future (such as those related to social responsibility issues). Basically I need to generate insightful questions for management of MCDonalds based on their financial statement analysis, rather than generating answers.
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