Question
I need Help in rewriting this, please in my own words Internal Stakeholders The form of communication for internal stakeholders during or following a crisis
I need Help in rewriting this, please in my own words
Internal Stakeholders
The form of communication for internal stakeholders during or following a crisis needs to
be one that can reach a large number of people at once. I feel that the best method for
communicating to internal operations stakeholders, in this scenario, would be, upon onset of the
crisis, a mass email giving the main points of the situation and containing information for a
scheduled video conference. At the video conference, a more detailed description of the situation
and it's projected impact could be given. In this initial communication, I feel that fear response
(Macfarland, 2019) should be the primary focus. In this case, calmly putting the incident into
perspective with the park's past safety record is important. Perhaps it would be good to provide
information on another park who suffered a similar safety incident and explain how they have
recovered to quell fears. Collaboration should be initiated as well, with an assignment of duties
to each department for developing different aspects of the crisis response strategy and it's implementation.
External Stakeholders
External stakeholders also require a form of mass communication, but it's not a one size
fits all approach. External stakeholders such as suppliers can be directly contacted via mass
email and, as with internal stakeholders, a video conference can be held. Communication with
suppliers would involve giving basic details of the incident, instruction to temporarily suspend
supply chain activities to the park, projected time of suspension, projected reopening date, the
amount of supplies needed before reopen date. Upon deciding on a reopening date, park staff should begin collaborating with suppliers on getting the supply chain restarted to get the specifically needed supplies to the park by reopening date.
However, customers are not individually known, making direct contact impossible. These
stakeholders would require a mass communication method such as television, radio, print, or
social media advertisements. Communications with customers in an event such as this should
also focus on fear management (Macfarland, 2019). Focus should not necessarily be on the event
itself but more-so on what changes have been made to park procedures to ensure it doesn't
happen again, without admitting fault in the process. Customers should also be informed of any promotions being offered to attract them to the park's reopening.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started