Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

i need help on this, it includes Micheal Porter's Five forces model. thank you so much. X (FORMERLY TWITTER) ON THE MOVE At Twitter 2.0,

image text in transcribed

i need help on this, it includes Micheal Porter's Five forces model. thank you so much.

image text in transcribedimage text in transcribedimage text in transcribed
X (FORMERLY TWITTER) ON THE MOVE \"At Twitter 2.0, we believe that we have a responsibility, as the town square of the intemet, to make our platform transparent. 1\" X has transformed the way people communicate and interact online. With its concise format of messaging, X offers a unique space for users to share their thoughts, engage with others, and stay updated on current events and trends. X was founded in 2006 and has since grown into a popular social media platform currently generating annual gross income (revenue) of around 35 4.5 billion with 540 million active users. The users are diverse, including politicians, business leaders, celebrities, as well as students. X has a signicant inuence on public opinion, politics, and social movements. X offers opportunities to learn, share information, network, and build personal brand. It facilitates direct access to thought leaders privy to a wealth of knowledge and insights that can benet academic and career pursuits. X enables knowledge dissemination by sharing findings, articles, links, retweeting others\" posts, etc. X users also use it to build personal brand by showcasing interests, skills, and achievements, and engaging in conversations. To live up to the promise of transparency, X has identied content moderation and technology as key focus areas. As a rst step it has shared on GitI-lub much of its content moderation related source codes for scrutiny by anyone interested. X also maintains a set of community guidelines that outline what is and isn't allowed on the platform. X uses automated algorithms to detect and ag potentially harmil content. This approach helps to proactively identify and address policy violations. In addition to automated systems, X employs human moderators to review and make decisions on content that has been reported or agged by users. X also publishes regular transparency reports to inform users about government requests for user data and removal of content. However, X is still struggling to control malicious use of bots, i.e., automated accounts. X constantly works on innovative user experiences by introducing new features, redesigning interfaces, and optimizing the mobile app. The platform tracks engagement metrics like likes, retweets, and replies to evaluate user satisfaction and engagement levels. X utilizes artificial intelligence and machine learning for content recommendation, trend analysis, and spam detection. The business invests in infrastructure and technology to ensure the platform can handle high traffic volumes during major events or trending topics. X continuously develops new features like Fleets (disappearing tweets), Spaces (audio chat rooms), and Super Follows (premium content subscription) to keep the platform engaging and competitive. X also provides channels for users to provide feedback, report issues, and suggest improvements. This feedback loop is essential for its continuous improvement. As such X's management approaches are dynamic and evolve over time to adapt to changing user expectations, emerging challenges, and technological advancements, while striving to maintain a safe and engaging environment for its diverse user base. The main sources of revenues for X are from advertising and sponsored content, including promoted tweets and trends. It offers advertising tools and analytics for businesses to target and engage with their audiences. The platform generates revenue also through partnerships with media companies, sports leagues, and other entities to promote content and enhance user experiences. X allows businesses to promote their tweets, making them visible to a wider audience. Advertisers pay for engagement or impressions, which helps X generate substantial advertising revenue. Businesses can pay to have their hashtags appear in the 'trending' section, increasing visibility and engagement around their brand or campaign. Advertisers can promote their X accounts to gain more followers and increase their brand's presence. X sells access to its dataset to businesses, researchers, and analytics companies. This data is used for market research, sentiment analysis, and tracking trends. X has ventured into live video streaming partnerships with sports leagues, news organizations, and entertainment companies. These partnerships involve broadcasting live events and shows on the platform, attracting both viewers and advertisers. X has made strategic acquisitions to expand its portfolio and offerings. For example, the acquisition of Periscope enabled the deve10pment of live video streaming capabilities. Diversication into new features like Spaces and Super Follows has opened additional revenue streams. X has explored ways to enable inuencers and content creators to monetize their tweets. Features like Super Follows allow users to charge followers for exclusive content or interactions. X has been experimenting with e-commerce integrations that allow users to make purchases directly through the platform. This includes features like "Shop Modules" and "Buy Buttons" for businesses. To tap into new user bases, X has expanded its presence in emerging markets. This involves adapting the platform to suit local languages and cultures, as well as partnering with local businesses and inuencers. X has explored the idea of offering a premium, subscription-based version of TweetDeck, a popular X client for power users. This subscription model would provide enhanced features and analytics. X continues to rene its ad targeting capabilities, allowing advertisers to reach Specic demographics, interests, and behaviors to maximize the effectiveness of their campaigns. While not a direct revenue strategy, X recognizes that improving the user experience is essential for retaining and attracting users, which indirectly benefits advertising revenue. X's business strategies are dynamic and subject to change as the company adapts to market trends, user preferences, and emerging opportunities. Generating advertising revenue remains a cornerstone of its business model, but diversication and innovation play key roles in sustaining its growth. X's data and analytics tools offer valuable insights to businesses, advertisers, and researchers, allowing them to understand user behavior and trends. X's partnerships for live video streaming, including sports and entertainment, provide unique content and advertising opportunities. While X generates substantial advertising revenue, it faces intense competition with larger platforms like Facebook, YouTube, WhatsApp, Instagram, TikTok, etc. for ad spend. X heavily depends on advertising revenue, making it vulnerable to uctuations in the digital advertising industry. X's user growth has slowed in comparison to other social media platforms, making it harder to attract new advertisers and users. The platform struggles with effectively moderating content, leading to issues with harassment, misinformation, and divisive content. Despite generating signicant revenue, X has faced periods of nancial losses, raising concerns about its long-term protability. Increased scrutiny and regulation of social media platforms related to data privacy, content moderation, and antitrust issues pose legal and nancial challenges. Legal challenges are exacerbated by suits led by several vendors (suppliers) such as public relations, training, and consulting rms. Further, shifts in user behavior, such as reduced engagement or a preference for other social media platforms, negatively impact X's growth and revenue. The rise of ad-blockers and advertiser boycotts due to controversial content also affect X's advertising revenue. Now, the question on industry observers mind is will X be able to address its weaknesses and mitigate the threats and capitalize on its strengths and opportunities to sustain long-term competitive advantage. Questions 2 125 Marks} The Board has also asked you to identify external threats to and opportunities for X's business. Using Michael Porter's ve-forces model and examples from the case, please identify and explain the external threats to the Board. Also, identify and explain at least two opportunities for X's business

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Exploring The Hospitality Industry

Authors: John R Walker, Josielyn T Walker

3rd Edition

0133762777, 9780133762778

More Books

Students also viewed these General Management questions

Question

6. How can hidden knowledge guide our actions?

Answered: 1 week ago