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Summary: Social and Cultural Environments

Discussion Questions

4-1. What are some of the elements that make up culture? How do these find expression in your native culture?

4-2. What is the difference between a low-context culture and a high-context culture? Name a country that is an example of each type and offer evidence for your answer.

4-3. How can Hofstede's cultural typologies help Western marketers better understand Asian culture?

4-4. Briefly explain the social research of Everett Rogers on the topics of diffusion of innovation, characteristics of innovations, and adopter categories. How does the adoption process in Asia differ from the traditional Western model?